The Best Glasses with Bold Animal Prints

The Best Glasses with Bold Animal Prints

Animal prints are a trend we see time and time again– it’s no surprise 2025 has brought a resurgence of leopard, cheetah, zebra, and tortoiseshell. 

You’ll find these prints and patterns on everything, from clothing to bags, homeware, and glasses. 

Animal print glasses are the perfect way to accessorise your outfit. 

They add a bold statement to even the most minimal looks, ensuring your personality and creativity always shine through– even at the office, where you have to dress a little smarter. 

Whether you’re hunting for leopard spots, zebra stripes, snakeskin patterns, or tortoiseshell prints, we’ve got hundreds of eye-catching styles that are sure to keep you on the wild side.

Keep reading to learn more about our favorite prints, and why you should add a pair of printed glasses to your rotation – it’s time to stand out from the crowd.

Animal print in fashion

As you know, animal prints have been a staple in the fashion world for decades. From the runway to high-street stores, there’s always an abundance of animal print designs to choose from. 

The origin of the trend is interesting, dating all the way back to ancient times when animal pelts and prints symbolized power and status. 

Over the years, thanks to countless designers, animal print can be found pretty much everywhere. 

In fashion today, animal print patterns symbolize rebellion and adventure. 

Those who choose to wear such prints are not afraid to push the boundaries, and with their popularity on the rise, it’s never been easier to add a little bit of spice to your everyday look.

Styling animal print glasses

One of the reasons animal print eyeglasses are so popular is that they are surprisingly versatile. They come in various styles, colors, and patterns, making them suitable for a wide range of occasions.

Leopard print clothing was trending in 2024, and now leopard print frames are having their moment – with warm tones of brown, tan, and gold, leopard eyeglasses have a classically cool edge.

 We personally love oversized, oval and aviator leopard frames (but there are so many styles to choose from).

Another popular print is tortoiseshell, one of the most timeless patterns for glasses and sunglasses

Inspired by the shells of these majestic, slow reptiles, the brown and yellow speckles are instantly recognizable. You’ll find this print in all kinds of styles, but most commonly on cat-eye and rectangular shades. 

Less common but still worthy of note are zebra prints, with striking black and white stripes, and snakeskin patterns – both provide an interesting layer to your everyday look.

Animal print styles to discover

To start your collection off strong, we’ve gathered a few styles we think you might like. 

Starting off with our favorite pair, these large tortoiseshell frames are bold yet subtle. They’re perfect if you want to stand out in a crowd and be the most stylish person in the room.

These cat-eye sunglasses have a humble yet unique personality. The pink lenses complement them perfectly and add a little spice to your everyday look.

Montana eyewear MP63 MP63A

These sleek rectangular frames have a timeless tortoiseshell print– they’re the perfect blend of classic and modern style, making them ideal to add to your collection.

These sunglasses have an oversized square design with a modern tortoiseshell print. Made in bold acetate with subtle branding, they make for a sophisticated style statement that screams luxury.

Make your own statement

For those of you who may not feel entirely comfortable wearing animal print clothing, glasses are a subtle way to incorporate this trend into your wardrobe.

They pair beautifully with a number of outfits – choose a neutral, monochrome look if you want your glasses to be the star. 

And if you’re one of the more fashion-forward, you’ll instead want to pair your glasses with even more prints (think stripes, florals, spots or clashing animal patterns). 

It’s time to embrace the wild side of eyewear – how will you style yours?

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The Best Burberry Glasses Frames

The Best Burberry Glasses Frames

By SmartBuyGlasses Editorial Team

burberry glasses

Launched in 2017 to celebrate the brand’s 150th anniversary, the first Burberry eyeglasses collection set the stage for many exciting specs and shades to come.

Known to encapsulate British elegance, Burberry is one of the oldest fashion houses in the world. 

Burberry eyeglasses combine heritage elements with fashion-forward designs that bring style-conscious shoppers a wealth of options.

Discover the best Burberry eyeglasses frames

Since its launch, the Burberry eyeglasses catalogue has grown significantly. Today, it features hundreds of frames, including prescription glasses, single-vision eyewear, and sunglasses.

With so many Burberry eyeglasses to choose from, picking the right pair can leave you feeling spoilt for choice.

We want to help, so we’ve hand-picked a selection of iconic Burberry eyeglasses we think you’ll love. What are you waiting for? 

Check out timeless designs for men and women that convey the brand’s luxury, prestige, and meticulous craftsmanship.

Burberry BE2375 EVELYN 3966

The tartar pattern is one of Burberry’s distinguishing features, and it takes center stage in this pair of cat-eye eyeglasses

Made from lightweight and durable acetate, they’re ideal for oval faces with wide cheekbones and triangular faces with a wide jawline.

Burberry BE2376 ELIZABETH Asian Fit 4063

Oversized frames are a staple of Burberry’s eyewear collection, for good reason. 

This pair of full-rim square glasses has a striking design, with a transparent brown frame and metal silver temples adorned with the brand logo.

For more tips on choosing the right color frames, check our guide on finding the right frames through color analysis.

Burberry BE1361 CHARLEY 1341

These square gold metal frames are one of the most elegant unisex models in Burberry’s prescription glasses collection.

They have a minimalist design that emphasizes eye shape and color– these are perfect if you’re to add a final touch to your confident outfit that radiates understated elegance.

Burberry BE4358 KNIGHT 300185

This next pair of sunglasses offers a different approach from the previous frames. These full-rim plastic sunglasses for men feature a chunky design that highlights the versatility of the Burberry eyewear collection.

If big and bold are part of your fashion statement, you can’t go wrong with these frames.

Burberry BE3125 OLIVER Polarized 101781

During the two World Wars, Burberry supplied the military with apparel and accessories, including the Royal Air Force. These pilot metal sunglasses pay homage to this with a stylish callback.

Burberry BE4392U BRIAR Asian Fit 405687

Acetate frames are some of the most durable around, and these cat-eye sunglasses for women don’t compromise on style. 

Blending dark green with a discrete tartar pattern, these glasses offer a fresh take on a classic design.

Burberry JB4340 Kids 396311

The Burberry collection also includes cool frames for kids, like these red pilot acetate frames with a striking rim design. Who said glasses for kids have to be boring?

Discover the full range of Burberry eyeglasses

Whether you’re shopping for the latest designer prescription glasses or are looking for a discounted sunglasses purchase, SmartBuyGlasses offers hundreds of Burberry frames. 

We have everything from timeless styles to new and upbeat models, all just a few clicks away.

Explore Burberry prescription glasses and Burberry sunglasses now. You’re bound to fall for a frame or two, there’s too many great options not to.

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Eyewear in Korean Fashion

Eyewear in Korean Fashion

By SmartBuyGlasses Editorial Team

Eyewear korean fashion

For good reason, K-dramas and K-pop have done a great job of popularizing Korean media, Korean culture, and Korean food. 

Actors and artists dazzle audiences with picture-perfect performances,  and outfits are second to none in importance.

Korean fashion is known for its elegance and masterful pairing of minimalist styles and statement pieces. This style extends to clothing and accessories, with eyewear an ever-popular choice to add flair.

Read on to learn about top eyewear trends in Korean fashion. From dramatic oversized frames to retro-round ones, there’s something for everyone.

Some of the top eyewear trends

What are the top eyewear trends in Korean fashion? There are plenty of eyeglasses and sunglasses options to choose from, so let’s break them down.

Oversized designs

Oversized designs are a popular choice in Korean fashion. Their rise in popularity among fashionistas and celebrities is for good reason– these frames can add a dramatic and mysteriously elegant feel to any outfit.

woman wearing eyeglasses

Oversized frames are versatile and work well with both casual and formal outfits. In addition, they suit all faces, from square to round.

Round glasses

round eyeglasses

Round glasses are another popular Korean eyewear trend, both with metal and plastic frames. 

This style combines vintage fashion with a boho look, making it perfect for those striving for a quirky, nostalgic, and elegant vibe. 

Transparent clear frames

clear eyeglasses

Transparent clear frames are one of the most popular styles in Korean eyewear choices– everyone loves their understated, subtle, yet sleek look. 

They combine simplistic minimalism with a modern style and are very versatile as they go with outfits of all types and colors. 

Fashionistas in Korea also love transparent colored frames, which add an extra dash of style.

Cat-eye glasses

Cat-eye glasses

Korean fashion isn’t just about simplicity and minimalism; it can be quite daring and bold. This is where cat-eye designs come in– after all, a touch of drama can go a long way in making a style distinctive. 

These frames take center stage with their feminine and elegant edge, making them a big hit with women of all ages who love bolder designs. 

And if you’re looking to dress to impress, choose models with eye-catching details, such as gold accents or diamante features.

Tinted lenses

korean wearing tinted lenses

In Korean fashion, daring, cool, and super-trendy tinted lenses are a knockout. Popularized by K-drama actors and K-pop idols, these glasses make a statement.

Tinted lenses are very versatile and add a playful finish to your look. You can choose from a range of options, including everything from blues and pinks to more dramatic colors, such as purples and reds.

Diverse range of styles

Korean eyewear trends are diverse, ranging from playful and fun to elegant and sophisticated. 

There’s something for all tastes and preferences, so what are you waiting for? Pick out some shades and elevate your K-fashion look to the next level. 

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Data Hub: The State of Fashion-Related Verticals in E-commerce

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Data Hub: The State of Fashion-Related Verticals in E-commerce

Written by Isabella Novack and Emma Moletto

E-commerce businesses need to stay on top of emerging trends, consumer behavior, and market opportunities to stay afloat in a highly competitive space. 

The fashion industry and all its segments are key drivers of growth and innovation.

Some notable trends include the rise of apparel and accessories as top-selling categories, the dominance of social media as a purchasing platform, and the significant growth potential in global markets, particularly in Asia and the Americas. 

Analyzing critical aspects of the customer journey—such as purchase frequency, conversion rates, and platform preferences—can help businesses identify areas for expansion and optimize strategies for better results.

Let’s dive into the latest data and insights shaping fashion-related verticals in e-commerce.

Market Overview

The fashion segment is growing steadily, with even steeper growth for specific product categories and markets:

  • By 2030, the fashion segment is projected to reach US$1,627bn.
  • The number of customers and overall apparel and accessories revenue are increasing steadily.
  • 24% of online sales are in the Asian market, with 20.7% in the Americas, representing the two markets with the most extensive sales distribution.  
  • General apparel performs better as a vertical, with a conversion rate of 2.2%, while the average conversion rate for online shopping is 1.8%.
  • Luxury apparel converts less than general apparel, with a conversion rate of 0.7%. 
  • As of 2023, apparel and accessories are the most purchased product categories on social media, followed by wellness and health products. 
  • According to a survey poll, 44% of respondents have purchased apparel and accessories more than once, with 18% purchasing more than once.
  • 19% of the survey respondents purchased health and wellness products more than once, but only 42% purchased overall.
Small shopping cart filled with shopping bags on top of a keyboard

Key statistics

The fashion accessories e-commerce market within the fashion e-commerce industry is growing rapidly, driven by increasing global demand and evolving consumer behaviors.

  • By 2024, revenue in the accessories market is projected to reach US$185.60bn.
  • Revenue is expected to grow at an annual rate (CAGR 2024-2029) of 8.71%, resulting in a projected market volume of US$281.80bn by 2029.
  • With a projected market volume of US$63,980.00m in 2024, most revenue is generated in China.
  • By 2029, users are expected to amount to 574.5m in the accessories market.
  • User penetration will be 6.9% in 2024, projected to reach 7.8% by 2029.
  • The average revenue per user (ARPU) is projected to be US$0.43k by 2029.

Conclusions

  • Fashion e-commerce is rising, with global revenue projected to hit US$1,627 billion by 2030. Both apparel and accessories are seeing continuous revenue growth.
  • Asia leads online fashion sales with 24%, followed by the Americas at 20.7%. China, in particular, will dominate accessories revenue in 2024.
  • General apparel converts at 2.2% vs. luxury’s 0.7%. This reflects differing shopper intentions—general apparel buyers browse with the intent to purchase, while luxury shoppers browse more casually.
  • Accessories user penetration is rising and is projected to reach 7.8% by 2029. The number of users is also growing, as is the ARPU, which is projected to reach around US$0.43k.
  • Apparel and accessories are the top social media purchases, outpacing even health and wellness items. This signals the strength of social channels as key sales drivers.

Though more social media users purchase apparel and accessories, they are more likely to repurchase health and wellness items. This is likely due to the nature of the product, as it’s less likely to make repeat purchases on long-lasting goods such as apparel and accessories.

Health and wellness goods also have a shorter lifespan and are generally less expensive, which enables users to purchase them more frequently.

Furthermore, another contributing factor to this trend is likely found in the degree of certainty with which users purchase apparel vs wellness goods: generally, one will only purchase apparel they know they like, as opposed to wellness goods, which a user might buy to test. 

What does this mean for the digital fashion industry?

Computer and smartphone showing data
  • The steady rise in revenue, particularly in Asia and the Americas, emphasizes expansion opportunities in these markets with region-specific strategies.
  • The higher conversion rate of general apparel suggests a focus on affordability and accessibility, while luxury brands should emphasize experience and brand prestige to engage more casual browsers. This points to the need for tailored approaches.
  • Rising user penetration and higher ARPU in the accessories segment point to a growing demand that brands can tap into with personalized product offerings and targeted marketing.
  • Apparel and accessories outperform other categories on social platforms, highlighting the importance of prioritizing social media. Some ways to do this are by investing in influencer campaigns, user-generated content, and social commerce tools.
  • Lower repeat purchases in apparel and accessories compared to health and wellness goods suggest that brands should seek innovation to drive customer loyalty. To this end, they could explore subscription models, limited editions, or innovative product features.
  • With the growth of these industries, consumers have more choices than ever before. Brands must target the right segments and effectively leverage data to meet specific customer needs.

Where Do Rare Eye Colors Come From?

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Where do Rare Eye Colors Come From?

By Amanda Albuquerque
Reviewed by Beck Jinnette
Beck Jinnette

Reviewed by

Beck Jinnette
Beck has over 17 years of experience in eye care, holding her Certificate IV in Dispensing in Australia.
From amber eyes to violet and red, discover which conditions lead to extraordinarily rare eye colors.
Violet eye

Eye color is a unique and captivating aspect of human appearance, with its variety rooted in genetics and pigmentation. 

While brown eyes are the most common eye color, accounting for about 79% of the population, green eyes are uncommon and seen in only 2% of people worldwide. That said, we’ve all seen people with dark brown, blue, and hazel eyes in our day to day lives.

What we’re less likely to have seen are the shades that go beyond the typical spectrum. From amber to violet, rare eye colors intrigue us with their beauty and mystery, and spark questions about their origins and the science behind them.

What determines eye color?

Eye color is determined by the pigmentation of the iris and the way light interacts with it. This process is primarily influenced by two factors: melanin and genetics.

Melanin

The amount of melanin in the iris is responsible for determining the depth of the eye’s color. Specific types of melanin lead to specific hues.

For example, black-brown pigment melanin leads to darker eyes like brown eyes, while lower melanin levels lead to lighter eyes, such as blue or gray.

The way melanin is distributed also plays a role. Varying melanin levels through the iris can produce a spectrum of colors, such as hazel or amber.

Genetics

Have you ever noticed children tend to have the same eyes as their parents? Not surprisingly, eye color is also highly influenced by genetics.

That said, it’s not as simple as it appears, and having two blue eyed parents doesn’t necessarily mean you’ll have blue eyes.

Eye color is a polygenic trait, meaning multiple genes contribute to its development. Specific gene combinations inherited from parents control melanin production and distribution. 

Young woman and older woman eyes

Interestingly, this genetic interplay can produce rare and unique shades, mainly when recessive genes come into play.

Rarest eye colors and their causes

Violet and red

These eye colors are incredibly rare. Instead of being caused by pigmentation, they occur due to the way light scatters. 

Red eyes are often found in individuals with albinism, where a lack of melanin leads blood vessels to show through the iris.

Violet eye

Violet eyes, in turn, are an optical illusion that results from the combination of red light being reflected and blue light scattering.

Rarity

Violet and red irises are extremely rare, with less than 1% of the population having these colors.

Green

Green eyes result from a combination of low melanin levels and a yellowish pigment called lipochrome.

Green eye

Unlike the previous rare eye colors, green eyes aren’t caused by medical conditions but through unique genetic combinations that result in a low concentration of melanin.

Rarity

Green is the rarest “common” eye color, found in only about 2% of the population. It is predominantly found in individuals of European descent.

Gray

Often mistaken for blue eyes, gray eyes are light in color and can shift tone depending on the lighting and surroundings. They often present with flecks of gold.

Gray eye

They are caused by low levels of melanin and a uniform lack of pigmentation in the iris stroma, which leads to their distinctive silvery appearance.

Rarity

Gray eyes are considered a very rare eye color and are only seen in roughly 3% of the world’s population. They are most commonly found in Northern and Eastern Europe.

Amber

Amber eyes are characterized by their striking, warm, golden, and coppery hues. They result from high levels of lipochrome pigment, which produces a yellowish and brown tone.

Amber eye

This color stands out due to its distinctive glow.

Rarity

Amber eyes are found in less than 5% of the population, with higher prevalence in people of Asian, South American, and Spanish heritage. 

Interestingly, they are more commonly found in animals than humans.

Rare conditions that affect eye color

Heterochromia

This condition causes one iris to have a different color from the other or a single iris to have multiple colors. For instance, a person with heterochromia could have one brown eye and one blue eye.

Man with Heterochromia pointing at his eyes

While some people are born with it, heterochromia can also occur due to an injury or medical condition. It affects about 1 in 200 people worldwide.

DID YOU KNOW?

Heterochromia is rare in humans but relatively common in animals, especially in certain dog breeds (like Siberian Huskies) and cats.

Albinism

Albinism is a condition characterized by a significant reduction of melanin production in the skin, hair, and eyes. In some cases, it only impacts the eyes, which is called ocular albinism.

Albino eye

Individuals with this condition can have very light blue, violet, or red eyes. This affects about 1 in 20,000 people globally.

Arcus Senilis

Technically, this condition doesn’t change the iris color directly but instead creates a gray, white, or blue ring around the cornea, causing the person’s eye color eye to look gray/white.

This crescent ring is made of lipid deposits that curve around the edges of the cornea, sometimes extending all around it. Aside from aesthetics, this condition doesn’t cause vision problems.

Arcus senilis is highly common in older people. It affects about 20-35% of people aged 50 and above.

Cataracts

This eye condition causes the lenses of the eyes to have a milky or opaque appearance, making them look cloudy and white.

Some of the symptoms include blurry vision, faded colors, double vision, and sensitivity to bright lights. Symptoms tend to only appear in those aged 60 and above.

Globally, 17% of people have cataracts that affect their vision. They are most common in those who are older, as the proteins in the lenses of the eyes start to naturally deteriorate after the age of 40. 

Cataract eye

As cataracts are quite common, it’s good to get frequent checkups with your eye doctor as you age. Cataracts are easily treatable and an eye health professional will know what treatment option is best for you.

The mystery behind rare eyes

Eye colors have long been an object of interest, and rarer ones are both fascinating and a good reflection of the complexity of genetics and biology. 

But remember, regardless of whether they’re a more common hue or one of the rarest, every eye color is unique and tells its own story.

And feel free to reach out to our opticians if you’d like to know more about eye anatomy or genetics, they’re here to help.

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What is My Eye Color?

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Ask now

What is My Eye Color?

By Amanda Albuquerque
Reviewed by Maria Horan FBDO
Maria Horan FBDO

Reviewed by

Maria Horan FBDO
Holding a BSc Honours in Ophthalmic Dispensing awarded at Anglia Ruskin University, Maria has over 17 years of optical experience.
Learn more about the fascinating subject of eye color. Understand what determines them, how rare your own eye color is, and fun facts.
Young woman and older woman eyes

One of the first things you notice about a person is the color of their eyes. Eye color is not just a physical trait; it’s an object of intrigue that interests many people worldwide. 

For centuries, eye color has inspired discussions, scientific studies, and artistic expression. With its ties to biology and individuality, the story behind eye color is as complex as it is beautiful. 

That’s why here we’re going to delve into the science of it and explore the unique spectrum of hues that make every set of eyes extraordinary.

What determines the color of the eyes?

When speaking about eye color, we are referring to the color of each eye’s iris, a double-layered ring of muscle tissue around the pupil that controls how much light enters the eye.

The color of the iris is primarily determined by the amount and type of pigment called melanin.

The amount of melanin in the iris influences how light is absorbed and reflected, resulting in different eye colors. Melanin is stored in structures called melanosomes within the iris. 

Eyes with minimal pigment in fewer melanosomes, like blue eyes, appear lighter. In contrast, brown eyes have a higher density of melanin distributed across many melanosomes, giving them their rich, dark color. 

Green and hazel eyes fall in between, with moderate melanin levels and melanosome numbers.

Three eye colors, blue, green, and brown, alongside diagrams of melanocytes within the iris. For blue eyes, the melanocytes contain a few light-colored melanosomes scattered around the nucleus. In green eyes, the melanocytes have deeper orange melanosomes spread evenly around the nucleus. For brown eyes, the melanocytes are densely packed with dark brown melanosomes filling most of the cell

Genetics is the second factor that determines the eye color. The eye color genes inherited from your parents impact how much melanin is present in your eyes and how it’s distributed. 

That said, genetic inheritance is hard to parse, and a trait can skip generations. For example, having two blue eyed parents isn’t enough to guarantee blue eyes. 

Although extensive research has been done on the matter, the genetics of eye color are highly complex. As is often the case with genetics, it is an object of continuous study in our attempt to understand human DNA.

Eye colors

Photo of eye colors in the following order: blue, gray, hazel and green

Blue eyes

Did you know blue eyes are not actually blue? A blue iris does not contain any blue pigment. They appear blue for the same reason the sky does. 

Light entering the eye is scattered through the iris and perceived as blue because blue is the shortest wavelength of visible light; therefore, more of it is reflected out. 

Blue eyes are more commonly found in individuals of European descent and it’s estimated that only 8-10% of the world’s population has them, making them a relatively rare trait.

DID YOU KNOW?

People with blue eyes share a common ancestor who lived around 6,000 to 10,000 years ago, making blue eyes a relatively “new” human trait.

Gray

At first glance, gray-colored eyes may appear blue, with gold and brown flecks. Similar to blue eyes, they have little melanin in the iris, but since the lack of pigmentation is more uniform, the color is more transparent and lighter.

Gray eyes can be particularly striking because they can shift in tone depending on the lighting, clothing, and surrounding colors. However, they are even less common than blue eyes, being found in only about 3% of the world’s population.

Hazel

Hazel eyes are characterized as a mixture of green, brown, and gold. They can appear to change colors with lighting, ranging from a light brown to a greenish hue.

Hazel eyes occur due to the presence of a moderate amount of melanin and multiple pigment layers in the iris.

They make up about 5% of the global population, though they are relatively more common in individuals of European, Middle Eastern, and North African descent.

Green

Green is the rarest color on this list because it only occurs when a specific set of genes is combined with a specific amount of melanin.

Woman with green eyes smiling

Green is the rarest color on this list because it only occurs when a specific set of genes is combined with a specific amount of melanin.

Brown

Brown eyes are the most common eye color, with approximately 79% of eyes falling in this category. This color is a result of higher levels of melanin in the iris, which absorbs more light and gives the eye a rich and dark appearance. 

The abundance of melanin in brown eyes can help protect the retina from harmful UV light, making it slightly more resistant to sun damage.

Fun facts about eye color

Babies are often born with blue eyes

Even without blue-eyed genes, babies can be born with blue eyes. This can happen due to a lack of pigment at birth, having been in a dark environment until then, or both. As the baby grows and is exposed to more light, their eye color can change.

Baby with blue eyes

Although the final color generally appears within 6 to 12 months of age, they can still change until they’re about three years old.

Some conditions can lead to even rarer eye colors

Although we know that green and gray eye colors are particularly rare, certain genetic variations and medical conditions can produce even rarer colors. For instance, amber eyes can result from a high concentration of the pigment lipochrome.

Young boy with amber eyes

Similarly, pink eyes can result from minimal pigmentation and visible blood vessels, and conditions like heterochromia can even lead to multi-toned eyes.

Sensitivity to light can depend on your eye color

Due to lower levels of pigmentation, people with light-colored eyes, such as blue or green eyes, may be more sensitive to light than those with darker ones, such as dark brown eyes.

When light reaches a darker-colored iris, the higher pigment density can help block the light rays. When it reaches a lighter iris, more light passes through the back of the eye, which can cause discomfort and damage.

Eye color can change

We know why this happens with babies, but what about adults?

There are many interesting things about the human eye. Color variation is just one of them.

Three close-up shots of eyes: Top pair of eyes are dark brown, the pair in the middle are bright blue, and the pair on the bottom are dark brown.

Although rare, there is a slight chance that eye color will change in adults. Some reasons may be medical, such as eye injury and medication side effects. Other reasons can also cause this, such as long-term sun exposure, aging, and more.

All eyes are unique

Did you know that your eye color is as unique as your fingerprint?

Beyond its practical role in vision, eye color carries a history shaped by genetics, ancestry, and individuality.

Whether it is the darkest shades of brown, a vivid green, or a sparkling light blue, it is an essential part of you and a window to the traits that make you one of a kind.

That said, if you want to have a different eye color, you can always wear colored contacts. These are available in a variety of colors with and without prescription. 

Just remember that colored contacts with vision correction are medical devices, so you will first need a valid prescription from a licensed optician.

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Contact Lenses: Myths and Misconceptions

Contact Lenses: Myths and Misconceptions

By Amanda Albuquerque
Reviewed by Beck Jinnette
Beck Jinnette

Reviewed by

Beck Jinnette
Beck has over 17 years of experience in eyecare and holds her Certificate IV in Dispensing in Australia.
Learn the truth from widespread contact lens myths. Make well-informed decisions when it comes to your health.
finger holding out a contact lens

Wearing contact lenses has become a popular option for vision correction among people with refractive errors due to their practical and aesthetic characteristics.

In fact, in the United States, up to 11% of all people who require vision correction are contact lens wearers.

However, just as with sunglasses and glasses, their widespread use didn’t stop myths and misconceptions from getting in the way of proper knowledge, leaving many hesitant to try them.

Here we’ll talk about these common misconceptions about contact lenses, and explain where they come from and what the truth is.

Myth #1: Contact lenses aren't suitable for any age

This comes from outdated information regarding their care and usage. Though that way has been the case in the past, many still believe this type of vision correction is only suitable for specific age brackets and not for children or seniors.

Fact

Contact lenses can be used by a wide range of ages, from children as young as 8 to seniors. 

Nowadays, they are available to correct all types of prescriptions. As long as the user is mature enough to use and maintain contact lenses properly, they can be a great option.

Young boy holding contact lens case in one hand, and a pair of glasses on the other

Eye care professionals can recommend options based on an individual’s specific needs, eye health, and lifestyle. In fact, contact lenses can benefit children with certain eye conditions, such as myopia, by slowing its progression.

Myth #2: Contacts can get stuck behind the eyes

The idea that contact lenses can slip to the back of the eyeball and get stuck there is a common and rather disturbing fear, especially for first-time wearers. Thankfully, the idea is nothing more than an eye anatomy misconception.

Fact

The white part of the eyes is connected to the eyelids by a thin membrane called the conjunctiva. Thanks to how the eyes work, nothing can get to the back of the eye, making this myth physically impossible.

Myth #3: Contact lenses can damage the eyes

Some are hesitant to wear contact lenses because they think they can easily cause harm to the eyes, leading to more eye health problems.

Fact

If you follow the proper wear directions provided by an eye care professional, from how to insert them and how long to wear them to proper care and maintenance, there is no need to stress about any potential damage. Contact lenses are perfectly safe.

A woman holding a contact lens close to her eye

In addition, most modern contact lenses are made of materials that allow oxygen to reach the eyes, ensuring optimal comfort and safety.

However, neglecting proper usage, such as not following their replacement schedule, wearing them during sleep, and having an improper cleaning routine, can potentially lead to eye infections. Just like with any other medical treatment, it is crucial to use them properly.

Myth #4: Contact lenses can get stuck in the eyes

The fear of the lenses getting stuck to the eye can often deter people from trying contact lenses.

Fact

Lenses can occasionally feel like they’re stuck, especially when the eyes are dry. If this happens, rehydrating the eye with sterile saline or applying a few drops will loosen the lens for easy removal. In general, they can always be safely removed.

DID YOU KNOW?

Contacts are so safe that only 1 out of 500 people get a serious eye infection!

Myth #5: Wearing contact lenses is uncomfortable

A common concern is that wearing contacts might feel irritable and unnatural. After all, they are directly placed on the eyeballs.

Fact

Earlier contact lens materials, such as glass and hard plastic, tended to cause some discomfort.

However, modern contact lenses are made with high-tech, lightweight materials that adapt to the shape of your eye, like silicon hydrogel. These are designed to provide maximum comfort throughout the day. 

When wearing them for the first time, there could be a short adjustment period where they may feel strange, but most users quickly adapt and even forget they’re wearing lenses.

Man putting contact lens on in front of the mirror

Regularly replacing your lenses and using the proper contact lens solution can help prevent any discomfort.

Myth #6: Contact lenses can fall out easily

A common assumption is that contact lenses can unexpectedly fall out from the eyes, especially during physical activities, leaving users with sudden poor vision.

Fact

Adequately fitted contact lenses should never fall out. They are designed to stay in place even during vigorous activity. 

For added security, some lenses, such as toric lenses for astigmatism, are specifically designed to stay aligned with the eye’s shape.

The only way they can move is by shifting to another part of the eyes, which is rare. However, by blinking a few times and lightly pressing the eyelids, the lens will quickly return to the correct location.

Myth #7: It's too much work to take care of them

Many perceive the care and storage of contact lenses as a hassle, discouraging them from trying them.

Fact

Taking care of contact lenses is easier than many may think. 

Advances in lens technology have made care much simpler. Now you can find many different types of contact lenses.

Hands cleaning contact lens

Daily disposable contact lenses, for instance, are designed to be discarded after each use, making lens care irrelevant.

When it comes to reusable contact lens care, modern cleaning solutions streamline the process, allowing for quick and easy maintenance.

Choosing the correct type of contact lenses will ultimately depend on your lifestyle, needs, and commitment to the proper care.

What you should really know about contact lenses

Living with vision problems shouldn’t hold you back from embracing life to the fullest. By educating yourself on eye health and the available options for vision correction, you can make informed choices that fit your lifestyle and personal needs.

When learning about health, it is crucial to be aware of any existing common myth. Contact lenses are a safe, effective, and practical way of correcting your vision, offering a frameless alternative that many find functional and aesthetically appealing.

If you wear glasses and are thinking of switching to contact lenses, make sure you understand how they work to have the best experience.

If you have any lingering concerns, feel free to reach out to our opticians for clarity. They’re here to provide expert advice and help you find the best vision solution for you.

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What Americans Really Want from Their 2025 Online Shopping

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What Americans Really Want from Their 2025 Online Shopping Experience— and How Retailers Can Deliver

Written by Emma Moletto
Updated On Dec 16, 2024

laptop with small cart and smartphone on the side

Shopping habits are rapidly evolving, as are consumer expectations. Understanding consumer preferences is crucial for retailers looking to stay relevant in the context of technological advancements, shifting societal values, and a need for speed. 

But who better than consumers themselves can tell us what they want? That’s why, at SmartBuyGlasses, we decided to survey Americans’ online shopping habits and let them tell us what they care about. 

We found that the future of online shopping means faster, greener, and more immersive experiences. Here’s why:

The Key Findings from the future of online survey - SmartBuyGlasses

Key findings from the survey The Future of Online Shopping conducted by SmartBuyGlasses.

Young vs old

Who shops more?

One would think that younger consumers are more likely to shop online, but that’s not the case. Our survey reveals that younger consumers (20-34) shop online less frequently than older groups. 

So why is this? Purchasing power influences all shopping behavior and evolves significantly over time. Disposable income increases with age, and discretionary spending generally follows suit. This leads to more purchases across the board, including online.

That said, this doesn’t mean that younger shoppers should be ignored. After all, today’s younger generations will be the older generations of tomorrow. They also influence their families’ purchasing decisions, making it even more important to cater to the target. 

RETAILER TIP

Knowing your younger audiences is a good investment in your business’s future. Be in touch with them, their needs, and their interests. Loyalty programs and financing options may also help bridge the generational gap.

Distribution by generation of the answer to the question “How often do you shop online?”

Distribution by generation of the answer to the question “How often do you shop online?”

This trend is further reflected in which categories consumers are most likely to shop online. The ones targeting older consumers shine, including segments such as food and beverages, health and beauty, and furniture. 

Faster delivery

There’s little doubt that, as a society, we need speed. From same-day delivery to groceries at your doorstep in 10 minutes, many services focus on getting consumers what they need right when needed, which has set a new standard.  

70% of survey respondents rated fast delivery as very or extremely important. This preference is particularly pronounced among younger consumers, likely because they are the target audience most accustomed to rapid fulfillment. 

When it comes to paying for faster delivery, consumers’ willingness varies:

  • 32.5%  are willing to pay less than $5.
  • 31.75%  would pay between $5 and $10.
  • 12.25%  are open to paying between $10 and $15.
  • 6.25%  would pay more than $15.
Distribution by generation of the answer to the question “How much would you be willing to pay extra for faster delivery?”

Distribution by generation of the answer to the question “How much would you be willing to pay extra for faster delivery?”

“Fast delivery has become a baseline expectation,” says Lok Chau, Head of Logistics at SmartBuyGlasses. “Retailers that don’t offer it risk being overtaken by competitors.”

Values

Younger consumers are the trendsetters, and here’s one trend impacting businesses across all segments: An increased awareness of corporations’ potential social and ecological impact has led to a shift in values toward ethical practices. 

Consumers care, so the battle for environmental sustainability is reshaping consumer behavior, particularly in online shopping. Our survey reveals that 73% of Americans are willing to pay more for eco-friendly delivery options, with younger generations willing to pay the most.

Breakdown of the willingness to pay for eco-friendly delivery:

  • 26.25% are not willing to pay extra.
  • 36% would pay less than $5.
  • 23.75% are open to paying between $5 and $10.
  • 9% would pay between $10 and $15.
  • 5% are willing to pay more than $15.
Distribution by generation of the answer to the question “How much would you be willing to pay extra for eco-friendly delivery options?”
Distribution by generation of the answer to the question “How much would you be willing to pay extra for eco-friendly delivery options?”

Distribution by generation of the answer to the question “How much would you be willing to pay extra for eco-friendly delivery options?” 

As younger generations have less purchasing power, this trend proves the importance of ethics– it’s important to remember that practicality is not paramount. Values can take precedence over cost. 

“We’ve seen this shift happen firsthand in the last couple of years, with our eco-friendly model sales increasing by 300% in 1 year. As a result, we started investigating and acquiring more conscious brands and kept working on our internal sustainable practices, including 100% recycled packaging and glass cloths.” – Taisia Ivagina, Head of Merchandising.

RETAILER TIP

To attract the growing segment of conscious buyers, embrace sustainability. Highlight eco-friendly practices, such as recycled packaging or carbon-neutral shipping. These initiatives resonate deeply with value-driven consumers.

AI is dividing Americans

Findings from the question “How do you feel about AI-powered chatbots replacing human customer service?”
Findings from the question “How do you feel about AI-powered chatbots replacing human customer service?”

Findings from the question “How do you feel about AI-powered chatbots replacing human customer service?”

We’ve covered speed and sustainability, so let’s move on to the next hot topic. AI is everywhere, and e-commerce is no exception. 

Integrating artificial intelligence (AI) in online shopping has elicited mixed reactions, which is unsurprising considering the complex interplay of trust, familiarity, and perceived impact surrounding this topic. 

Our survey indicates that 48.75% of respondents express extreme discomfort with AI in online shopping, citing concerns over data privacy and potential job displacement. Of all respondents, Gen Xers expressed the most discomfort.

One respondent described AI as “scary, unregulated, and dangerous.” – 54 years old female.

Unsurprisingly, younger generations are more likely to view AI integration as a convenient enhancement of their online shopping experience. This is likely because they are more accustomed to new technologies improving their quality of life. 

For instance, a younger respondent, a 33-year-old female, noted that “AI chatbots are available 24/7 and more accurate.”

This generational divide is likely due to differing experience levels with AI and technology. Older consumers are part of a demographic that was heavily impacted by automation. As such, they are more likely to associate AI with job displacement, while younger users are more accustomed to using it in their day-to-day lives and tend to see it as a beneficial tool.

Comfort levels with AI-powered chatbots
  • Nearly 50% of respondents feel very or extremely uncomfortable with AI replacing human customer service.
  • 30%  remain neutral.
  • 21.25%  are either very or extremely comfortable.
RETAILER TIP

Be mindful when adopting AI. It is both a powerful tool and a vital buzzword, but be wary of giving the impression that you are sacrificing the human touch in favor of it. Instead, aim to integrate it into your workflows to benefit consumers and employees alike. 

Further findings from the question “How do you feel about AI-powered chatbots replacing human customer service?”
Further findings from the question “How do you feel about AI-powered chatbots replacing human customer service?”

Further findings from the question “How do you feel about AI-powered chatbots replacing human customer service?”

That said, though they tend to have a more positive view of AI as a whole, there are also many concerned young people, with women being more likely to feel uncomfortable with AI as a customer service agent than men. These findings further underline the prevalence of uncertainty surrounding the topic. 

Interestingly, when asked to elaborate on their feelings, many respondents provided pragmatic or neutral perspectives that acknowledged both advantages and disadvantages. This contradicts the high incidence of negative responses when asked to rate their comfort level with the technology.

Though people may be instinctively uncomfortable with the thought of AI, these findings indicate that this is more of a gut reaction that can be easily and quickly tempered through reflection. These surface-level fears likely result from fear of the unknown, popular imagery, and polarized media coverage.

Another question explored how comfortable consumers felt with AI recommendations while shopping online. Responses mirrored those of the chatbot question, with many mixed responses showcasing both negative and positive sentiments.

“Transparency at every step of the customer journey is essential. From prices to policies and interaction points, we ensure our customers feel informed, in control, and supported.“ – Taisia Ivagina, Head of Merchandising.

Factors contributing to the generational divide on AI

Factors contributing to the generational divide on AI.

RETAILER TIP

To address consumer concerns about AI, create hybrid customer service models that blend AI efficiency with human empathy. For example, AI can handle simple inquiries while reserving complex or sensitive issues for human agents. Clearly explain these systems to customers to foster trust and comfort.

Consumers want innovations that enhance convenience and immersion

When shopping online, consumers want two things: convenience and an experience that is as similar as possible to shopping in-store. Luckily for them, the integration of cutting-edge technologies is reshaping online shopping, and both convenience and immersion are at the forefront of this evolution. 

Technologies driving online shopping interest.

Technologies driving online shopping interest.

When asked which technologies would make the survey respondents more likely to shop online, there was a clear winner. Consumers want virtual reality, regardless of demographics. After all, shopping is supposed to be fun, and a more immersive experience is sure to be more so. 

Though less dominant than Virtual Reality, live consultations were another popular choice for younger and middle-aged consumers. This highlights the importance of real-time, interactive shopping support and once more demonstrates how important it is for the overall experience to be engaging. 

AI personalization also deserves an honorable mention, though its demand complements rather than leads. The results in favor of it are steady. Still, the lower incidence of responses suggests that while useful, AI personalization is not a primary motivator nor a significant focus when considering shopping online.

Instant checkout and augmented reality are what have people excited

In another question, respondents shared which technologies or features they most hoped to see in the future of online shopping. The top choices were:

Consumers reveal their top tech desires for online shopping.

Consumers reveal their top tech desires for online shopping.

Instant checkout as a top priority

With 54% of respondents indicating that instant checkout is a top priority, it’s clear that a streamlined, frictionless checkout process is in demand.  This validates the ongoing shift toward reducing barriers in the online shopping journey and aligns with the aforementioned strong demand for convenience and time-saving features.

This preference reflects an ongoing shift toward reducing barriers in the online shopping journey.

Augmented reality as a solution to an evergreen pain point

AR has emerged as a favorite because it can bridge the gap between physical and digital shopping experiences. From room planners to virtual try-ons, AR is here to stay; we’ve just scratched the surface of its use cases. Consumers are not only aware of this but excited about it. 

With 44% of respondents indicating that augmented reality try-ons are a must-have when shopping online, it’s clear that not being able to visualize products in a real-world environment is a significant concern in favor of in-store purchases.

As technology often does, AR provides a solution to this pain point and is limited only by the state of its technological advancement. 

RETAILER TIP

Integrating these technologies can create competitive advantages for e-commerce while addressing the evolving expectations of today’s online consumers. As these are new technologies, it’s crucial to stay on top of developments, test new tools, and continuously integrate the best solution for your customers.

A spotlight on eyewear

We’ve discussed general trends for e-commerce, but it would have been remiss of us not to explore what consumers want when purchasing our product: eyewear.

Many of the trends highlighted by the more eyewear-specific questions reflect the general sentiments and expectations, but that’s not to say there aren’t a few additions. 

Easy returns and exchanges ranked number 1 for confidence when shopping eyewear online

Top factors boosting confidence in online eyewear shopping.

Consumers reveal their top tech desires for online shopping.

AR has emerged as a favorite because it can bridge the gap between physical and digital shopping experiences. From room planners to virtual try-ons, AR is here to stay; we’ve just scratched the surface of its use cases. Consumers are not only aware of this but excited about it. 

With 44% of respondents indicating that augmented reality try-ons are a must-have when shopping online, it’s clear that not being able to visualize products in a real-world environment is a significant concern in favor of in-store purchases.

As technology often does, AR provides a solution to this pain point and is limited only by the state of its technological advancement. 

When asked what would increase confidence in online eyewear purchases, the following answers were ranked highest:
  • Easy returns and exchanges are the number one pick, which reflects the need for risk-free shopping.
  • Virtual Try-On features are a close second, which is unsurprising, as we have already established the importance of replicating the in-store experience.

“We launched our first Virtual Try-On in 2018, and it’s been a game-changer ever since. It gives our customers the confidence to find the perfect fit online” – Beck Jinette, in-house optician at SmartBuyGlasses.

  • The ability to upload prescriptions is also important, as it reduces errors and streamlines the shopping process.
  • Price match guarantees are appreciated, which shows that even in a convenience-driven market, price competitiveness still matters.
RETAILER TIP

Make customers feel secure by replicating the trust of in-store shopping online. Offer easy returns and exchanges to eliminate risk, provide interactive tools like Virtual Try-On to personalize their experience, streamline processes with features like prescription or document uploads, and back it up with price match guarantees to show they’re getting the best deal. 

Growing confidence in shopping for eyewear online

Findings from the question “Have you ever bought eyewear online (either eyeglasses and/or sunglasses)? How happy were you with it?”

Findings from the question “Have you ever bought eyewear online (either eyeglasses and/or sunglasses)? How happy were you with it?”

Among respondents who had bought eyewear online, 81% were moderately to extremely happy with their online purchase. This signals growing confidence in this category and reassures eyewear e-commerce companies that they are offering a service in demand.

The future of online shopping

Survey on The Future of Online Shopping in a nutshell.

Survey on The Future of Online Shopping in a nutshell.

The future of online shopping is fast, green, and immersive. Consumers imagine a world where they no longer browse—they step into virtual stores, consult experts, and try on products that will be delivered at lightning speed. 

They know what they want. It’s up to us to find a way to deliver. 

How retailers can deliver – and stay ahead

  • Speed matters: investigate and streamline delivery processes to meet the demand for rapid shipping.
  • Go green: adopt eco-friendly practices, such as carbon-neutral shipping and sustainable packaging.
  • Embrace immersive experiences: implement technology such as virtual reality and live consultations to engage customers.
  • Build trust with innovation: offer tools like virtual try-ons to give customers confidence in their purchases.
  • Address AI concerns: be transparent about AI usage to build customer trust.
Going into 2025, it’s time to start embracing one or more of these strategies to meet evolving customer expectations and stay competitive in the ever-changing online marketplace.

Methodology

This survey was conducted on Pollfish by SmartBuyGlasses. 400 U.S. adults aged 20-60 were surveyed on November 15, 2024, between 10:07 a.m. and 2:43 p.m., using 16 targeted questions to explore consumer habits, preferences, and attitudes toward emerging technologies. The margin of error is approximately 4.9% for the overall sample.

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Data Hub: The Current State of Eye Health

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Data Hub: The Current State of Eye Health

Written by Isabella Novack and Emma Moletto

Maintaining overall well-being is crucial for a happy and healthy life, and eye health is no exception. Unfortunately, vision problems remain a prevalent concern across the United States, impacting public health, economic productivity and overall quality of life as a result.

With vision problems on the rise and the eyewear e-commerce sector experiencing rapid growth, understanding these patterns is vital for both consumers and businesses. 

Let’s explore key data and insights into eye health in the U.S., highlighting trends in vision disabilities, access to care and the evolving eyewear market.

Eye Health key statistics in the US

As of 2022 8,176,900 people were struggling with a vision disability.

  • Of these, 5,475,900 are ages 21-74. This accounts for 2.5% of the US population in that age bracket.
  • The share of people with vision disabilities correlates with age: 4.3% of individuals aged 65-74 report having a vision disability, while the figure rises to 8.3% for those aged 75 and older.
  • Young people are also affected by vision disabilities. Out of all individuals with vision disabilities, 6.13% are less than 15 years old, with 15.2% having between 0 to 4 years of age. This amounts to 500,900 people less than 15 years old with vision disabilities.
Woman getting eye checked by eye doctor

In 2022 3,190,000 people received SSI for blindness disability.

  • Vision loss accounts for 9% of US military veteran service-related injuries.
  • As of 2022, 25% of people reported delaying or avoiding vision services, including the purchase of eyeglasses. This is likely due to price concerns.

The State of the US Eyewear Market

Key Takeaways: the eyewear e-commerce market

As consumers increasingly turn to online platforms for convenient shopping needs, and with vision problems on the rise, more people are searching for online eyewear platforms.

In this section, we explore the key statistics and trends affecting the eyewear e-commerce market, noting the projected growth and factors influencing customer behavior.

  • The Eyewear Market revenue is projected to reach US$30.05bn in 2024.
  • From 2024 to 2029, the market is expected to grow at an annual rate (CAGR) of 7.18%, reaching a projected volume of US$42.50bn by 2029.
  • With a projected market volume of US$13,540.00m in 2024, most revenue is generated in the United States.
  • By 2029, the number of eyewear users worldwide is expected to reach 1.6bn.
  • User penetration will be 18.4% in 2024 and is expected to hit 22.0% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$26.02.
Glasses frames on top of keyboard

Key Takeaways: the eyewear frames e-commerce market

  • Revenue in the Eyewear Frames Market is projected to reach US$4.71bn in 2024.
  • From 2024 to 2029, the market is expected to grow at an annual rate (CAGR) of 6.39%, resulting in a projected market volume of US$6.42bn by 2029.
  • By 2029, the number of eyewear frames users is expected to reach 1.2bn.
  • User penetration is projected to be 13.5% in 2024 and is expected to hit 16.1% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$5.56.

Market insights: spectacle lenses

  • The Spectacle Lenses Market revenue is projected to reach US$16.64bn in 2024.
  • From 2024 to 2029, the market is expected to grow at an annual rate (CAGR) of 7.45%, reaching a projected volume of US$23.83bn by 2029.
  • In 2024, the United States is expected to generate the majority of the market’s revenue, with a projected volume of US$8,125.00m.
  • In the Spectacle Lenses Market, the number of users is expected to amount to 605.4m users by 2029.
  • User penetration is projected to be 6.9% in 2024

Conclusions – Growing vision problems

  • As of 2022, the share of people with a vision disability in the US represents a substantial portion of the population, indicating a significant public health concern.
  • Vision disabilities become more prevalent with age, indicating a need for widespread eye care services for older adults.
  • A significant number of young children is affected by vision disabilities, reflecting the importance of early detection and intervention.
  • Cost and awareness are likely major barriers to access eye care, suggesting a need for more affordable options and better communication surrounding the benefits of taking care of your eye health.
  • As vision loss accounts for 9% of U.S. military veteran service-related injuries, there’s a critical need for specialised support and resources for veterans with vision impairments.
  • In general, vision disabilities contribute significantly to disability support programs, impacting social services and funding.
woman squinting with glasses on her hand

What does this mean for the eyewear market?

  • The eyewear e-commerce market is experiencing robust growth, indicating an increase in consumer acceptance of purchasing eyewear online. Companies operating in this space can expect significant revenue expansion over the next five years.
  • The frames segment is growing steadily but at a slightly lower rate than the overall eyewear market, suggesting that frames have a longer replacement cycle, or that consumers may be prioritizing lens purchases.
  • The spectacle lenses segment is expected to outpace the overall market growth possibly due to advancements in lens technology and increasing need for vision correction.
  • The U.S. is the largest single market for eyewear, contributing a significant portion of global revenue. This underscores the importance of targeting U.S. consumers for eyewear businesses.
  • The percentage of the population purchasing eyewear products is increasing. This is likely due to a greater awareness of eye health and the growth of vision issues caused by the rise of screen time. 
  • The frames market is expanding its user base at a slightly slower pace than the overall eyewear market. This may be because individuals are opting for cost-saving measures by purchasing more affordable frames, while prioritizing quality lenses, as they are considered more critical. Additionally, the slower growth could be attributed to a rise in people choosing to reglaze their glasses instead of replacing them entirely, offering a less common but budget-friendly alternative.
  • The lens market has a lower user penetration compared to frames, suggesting that some consumers may purchase frames without lenses (e.g., fashion glasses) or that they are replaced more frequently than frames.
  • The overall ARPU of the eyewear market is higher than that of the frames segment, indicating that consumers spend more on lenses or that bundled purchases (frames and lenses together) drive up the overall ARPU.
  • The relatively low ARPU in the frames market suggests that frames are either lower-cost items or that consumers are purchasing frames less frequently.
  • The eyewear market is experiencing significant growth in the e-commerce sector, highlighting a shift in consumer behavior toward online shopping for eyewear products.

Sunglasses: Myths and Misconceptions

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Sunglasses: Myths and Misconceptions

By Amanda Albuquerque
Reviewed by Maria Horan
Maria Horan

Reviewed by

Maria Horan
Maria Horan FBDO Dispensing Optician Hertfordshire, United Kingdom Holding a BSc Honours in Ophthalmic Dispensing awarded at Anglia Ruskin University, Maria has over 17 years of optical experience.
Learn the truth behind common myths surrounding sunglasses and learn their importance. Make informed decisions to take care of your health when shopping.
Hands holding sunglasses

Sunglasses are often viewed as only a stylish accessory, but they also have an essential role in protecting your eyes from harmful ultraviolet (UV) rays. This confusion often leads to myths and misconceptions that can result in their improper use. 

Misunderstandings about sunglasses—such as when to wear them and what type offers the best protection—can prevent you from getting the full benefits of eye care.

So let’s dive into some of the most widespread myths about sunglasses, uncover why they exist, and provide the facts you need to safeguard your eyes while you express your style.

Myth #1: Sunglasses are only needed on sunny days

Sunglasses usage is strongly associated with sunny days – they even have “sun” in the name! 

When the sun feels less intense and your eyes don’t feel as sensitive to light, wearing sunglasses may seem pointless.

Man and woman smiling wearing sunglasses

However, it’s important to note that harmful UV rays can reach our eyes even on cloudier days.

Fact

Even on overcast days, up to 80% of these UV rays can penetrate through clouds and reach your eyes.

In addition, during winter days, snow can amplify this reflection, meaning that sunglasses usage is just as important in colder months.

In short, sunglasses should be worn year-round for consistent eye protection.

DID YOU KNOW?

The UV protection level functionality of sunglasses doesn’t fade, meaning they will last their lifetime.

Myth #2: Darker lenses provide better protection

It’s easy to see why this myth is so common—after all, what differentiates sunglasses from regular glasses is the lens tint. The assumption that the darker the lens, the better it is at shielding eyes from UV rays seems logical on the surface.

Fact

While darker sunglasses may look like they offer more protection, the tint does not determine the UV-blocking ability. In reality, the lens material and UV coating are what truly matters.

Nowadays, you can find light-tinted and even clear lens frames that offer 100% UV protection.

In fact, dark sunglasses that don’t properly block UV rays can cause an even greater risk to your eyes: a darker environment causes your pupils to dilate, which allows more harmful UV rays to reach the eyes.

This makes inadequate UV protection not just ineffective but potentially harmful.

Myth #3: Expensive sunglasses offer better protection than cheap ones

A higher price tag is often associated with superior quality. The more expensive the sunglasses are, the better protection you receive, right?

Fact

While it is true that high-quality brands tend to offer high-quality lens material, the effectiveness is not directly linked to the price.

With such a wide variety of brands and styles, you can easily find affordable glasses with the same UV protection as higher-end designer brands. 

The cost difference is often a result of the materials used, the branding, and added features, such as polarization and scratch resistance.

Woman looking at a pair of sunglasses from display

While designer sunglasses may offer higher durability and style, UV protection level is what’s really important to protect your eyes.

Next time you’re shopping, look for the UV label that is often present on the sunglass lenses.

Myth #4 The size and shape of the sunglasses don't matter

Sunglasses are often chosen based on personal style preferences and comfort, with the assumption that as long as you are wearing them your eyes are protected.

Fact

Oversized sunglasses can actually provide better coverage by blocking the UV rays from reaching your eyes through the sides – think of wraparound styles, for instance.

The skin around your eyes is particularly delicate, causing it to be more prone to sun damage and premature aging. Bigger sunglasses can help protect this area.

Smaller frames may look more trendy to some. Unfortunately, they often leave areas exposed to harmful rays.

Myth #5: Children don't need sunglasses

It is more common than not to see children playing outside without any sunglasses. Because of their young age, it is assumed that their eyes are more resilient to sunlight.

Fact

Children’s pupils are larger, which allows more UV rays to reach the retina. This means that their eyes are more vulnerable to damage caused by UV light.

Prolonged exposure to UV rays during earlier ages can increase the risk of future vision problems, such as cataracts, pinguecula and macular degeneration.

Boy and girl smiling wearing sunglasses

Sunglasses for children are designed to offer high eye protection, safeguarding their eye health as they grow.

Myth #6: When wearing a hat, sunglasses aren't necessary

When wearing wide-brimmed hats on sunny days, your eyes and face are provided with shade, making you feel like it’s a reasonable alternative to wearing sunglasses.

Fact

While hats efficiently contribute to blocking direct sunlight, they don’t shield your eyes from UV rays.

In fact, UV rays can reach your eyes by reflecting off surfaces like water, sand, and pavement. 

Sunglasses and a hat on a beach towel

For optimal protection, wear sunglasses along with your hat.

What you should really know about sunglasses

Shopping for sunglasses is often seen as a style-related activity. While feeling confident in how you look is important, acknowledging their primary function and safeguarding your vision is even more important.

Prolonged exposure to UV radiation can damage the cornea and retina, leading to vision issues and conditions like cataracts and macular degeneration. 

In addition, the delicate skin around the eyes is particularly prone to UV damage, which can contribute to premature aging and an increased risk of skin cancer. 

This is why protecting your eyes with sunglasses that block high UV rays well is so important, even on cloudy days. When shopping, always prioritize UV protection, proper fit, and comfort over price or aesthetics. 

By understanding the facts and debunking common myths about sunglasses, you can make informed decisions that safeguard your vision and overall health for years to come.

And if you still have doubts about any of these myths, feel free to reach out to our Opticians to ask for any clarifications.

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