Brand Spotlight: Jimmy Choo

When you think of Jimmy Choo, you think of shoes—their stilettos are iconic, especially when the bright red soles are paired with luxury leather handbags.

You might not immediately think of eyewear, but we’re here to say you should. Jimmy Choo frames make it easy to achieve a premium celebrity aesthetic.

Jimmy Choo frames make it easy to achieve a premium celebrity aesthetic, much like the coveted Jimmy Choo heels that have defined modern luxury.

Let’s dive into the brand’s background and see how it expanded into the competitive world of eyewear with recognizable designs that every fashion lover wants. It’s no wonder Carrie Bradshaw and other style icons have adored Jimmy Choo for years.

Feet first: a history of Jimmy Choo

It’s a well-known fact that all companies start from the ground up, literally so for Jimmy Choo. This remarkable company was built on a legacy of craftsmanship.

His passion for shoes started with his father, a shoemaker who crafted every pair by hand, passing down his expertise to his son.

By age 11, Jimmy Choo had already made his first shoes— a pair of slippers that would help shape the global brand we know today. This dedication to artistry was soon praised by footwear news, further boosting the brand’s profile.

Choo set up his first workshop in the late 1980s in a converted hospital in London’s east end, quickly earning recognition among fashion editors at publications like British Vogue.

In 1989, Choo’s wife’s niece, Sandra Choi, joined forces with him and took on shoe design duties. By the early 1990s, the brand was catering to the rich and famous (including members of royalty).

In September 1992, the first ready-to-wear Jimmy Choo women’s heels were sold, paving the way for the label’s future success. Fast-forward to 1996, and Choo, alongside Tamara Mellon, founded Jimmy Choo Ltd.

Around this time, the first-ever Jimmy Choo store opened, marking the brand’s first boutique

From the start, the brand was celebrated for high-fashion designs and top-tier craftsmanship—a reputation that still stands.

Today, Jimmy Choo remains one of the most adored names in luxury fashion for its timeless sophistication with a modern edge, bolstered by exquisite accessories to match.

Finally, in 2017, Choo sold his namesake brand to Michael Kors, under the Michael Kors holdings umbrella. This allowed him to extend its influence even further.

Introducing eyewear

As it was already dominating the footwear and handbag niche, Jimmy Choo soon turned its attention to eyewear. In 2011, this new direction resulted in glamorous eyewear collections that perfectly reflect the brand’s luxurious roots.

These frames capture the very essence of Jimmy Choo by featuring sleek silhouettes, premium materials, and a hint of sparkle .

You’ll find oversized cat-eye frames with gold or silver JC detailing, oval silhouettes with crystal embellishments, studded butterfly shapes, and square glasses with a dusting of glitter—just to name a few.

While some designs make an unapologetically bold statement, they’re balanced by a classic, timeless feel. Jimmy Choo frames may have an edge, but they’re crafted to outlast fleeting trends.

Keeping things functional

As with everything Jimmy Choo creates, quality is front and center. These glasses are made of Italian acetate, lightweight metals, and sometimes even recycled elements.

This results in frames that are durable, comfortable, and just what you need when investing in a standout pair of glasses. On top of that, the lenses are just as high quality and offer top-tier protection against the sun.

Fashion icons

Much like its shoes, Jimmy Choo eyewear has long captured the hearts of high-profile trendsetters looking for glitz and glamour.

From exclusive getaways to vibrant city streets—even the Staten Island Ferry like Carrie Bradshaw—these shades bring a dose of runway flair to any setting.

If you’re aiming for a star-worthy look yourself, slipping on a pair of ultra-glam Jimmy Choo glasses is the way to go— get ready to shine wherever you are.

A final note

Jimmy Choo eyewear is a natural extension of the brand’s iconic reputation, bolstering its position in the luxury world.

Now it’s your turn: whether you’re strolling through the city or enjoying sun-kissed adventures, a pair of Jimmy Choo frames will help you embrace glitz and glam, just as Jimmy Choo shoes do. Make a statement —you won’t regret it.

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Brand Spotlight: Lacoste

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Brand Spotlight: Lacoste

Known for its sportsmanship and French elegance, Lacoste is worn by tennis players and sports enthusiasts around the globe.

What started with a polo shirt over 90 years ago has grown into a household name—and it comes as no surprise, considering the impact Lacoste had on the world of sportswear.

René Lacoste: the tennis player

René Lacoste was born in France in 1929. Despite being a gifted student, he left the Polytechnic School in Paris to pursue his dream of becoming the best tennis player in the world.

This passion led him to win seven Grand Slam titles, after which he became part of the French team that won the Davis Cup in 1927 and 1928.

His impact on tennis is undeniable—Roland Garros, home of the French Open, was inspired by him and his teammates, who were later inducted into the International Tennis Hall of Fame.

René Lacoste: the inventor

At the time, tennis players wore long sleeve shirts on the court. Seeking more comfort, Lacoste designed his own short-sleeve tennis shirts made from petit piqué cotton, setting the foundation for what would become an iconic fashion staple.

His innovations didn’t stop there. He invented the tennis ball machine, the steel racket, and even a shock absorber for racket strings. “I’ve been inventing all my life,” he once said.

At just 24 years old, Lacoste retired from professional tennis due to a respiratory illness. In 1933, he partnered with André Gillier to launch the Lacoste Company, making Lacoste shirts available to the public.

The story behind the crocodile logo

Lacoste’s famous crocodile logo was inspired by a bet. In 1923, before a match in Boston, he made a wager with his team captain—the prize? A crocodile leather suitcase if he won.

Though he lost, his fierce determination caught the attention of the American press, who gave him the nickname “The Crocodile.” He loved it so much that he had a crocodile embroidered on his tennis gear, designed by Robert George.

Later, the instantly recognizable crocodile logo became the official emblem of the Lacoste brand. This decision made history—Lacoste was the first brand to display a visible logo on clothing, a trend that continues today.

Lacoste today

René Lacoste passed away in 1996, leaving the company in the hands of his son, Bernard Lacoste.

Today, it is led by Michel Lacoste and has grown to include over 1,100 stores worldwide, with a particularly strong presence in Asia and the Asia-Pacific region.

Lacoste continues to collaborate with athletes, celebrities, and fashion icons, with each brand ambassador embodying the brand’s fusion of sport and style.

While Lacoste shirts remain a signature piece, the brand now offers a wide range of apparel, footwear, watches, and accessories, continuing its tradition of sport-inspired style.

Lacoste eyewear: timeless style meets performance

Lacoste expanded into eyewear in 1978, bringing its signature blend of sport and fashion to glasses and sunglasses. Designed for active lifestyles, Lacoste eyewear is just as stylish off the tennis courts.

The collection features classic, full-rim frames in bold colors and versatile shapes, including rectangles, squares, and ovals. There are also lightweight, semi-rimless designs for a more refined look.

Many styles incorporate metal accents, contrasting temple arms, and unique detailing. If you’re shopping for sunglasses, you can even customize your lens color.

To ensure authenticity, look for the mini croc emblem or Lacoste branding on the earpieces.

Shop Lacoste eyewear today

Upgrade your look with Lacoste eyewear. Order from SmartBuyGlasses today and bring timeless sporty elegance to your everyday style, with all the cool frames out there you’re sure to find the perfect fit.

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Brand Spotlight: Michael Kors

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Brand Spotlight: Michael Kors

Michael Kors is one of the most celebrated fashion designers, striving to make luxury goods accessible and aspirational.

Founded in 1981, the brand started out as a luxury retailer with iconic accessory designs featuring bags, watches, eyewear, and shoes, but has since become a household name known to all.

Michael Kors collections are expertly crafted, with timeless elegance at the forefront of the brand’s identity. Here’s how this iconic brand has made a name for itself in the fashion industry by promoting elegance and simplicity.

The beginning of Michael Kors

Founded by Chief Creative Officer Michael David Kors, the brand was established by Michael after graduating from the Fashion Institute of Technology in New York in 1977.

His exposure to the modeling industry at a young age gave him industry knowledge that helped him become the acclaimed womenswear designer he is today.

Michael began his fashion career working in a trendy, up-market fashion boutique in New York City, where he was soon encouraged by Dawn Mello to design his own line.

Starting in the 1980s, the brand consolidated its presence both on runways and on the streets, designing styles loved by celebrities, with supermodel Iman walking in Kors’ first runway show.

Over the years, the business has expanded to include luxury goods for men, women, and kids.

The brand launched its first eyewear collection in 2006 in collaboration with Marchon Eyewear.

Some of its most popular sunglasses since this first collection include the 18K gold plated NYC frames, launched in celebration of the brand’s 40th anniversary, and the iconic Miami sunglasses featuring an oversized metal frame.

Also in 2006, Michael Kors launched its e-commerce website and was awarded the Accessory Council’s 2006 ACE Award for Designer of the Year.

Michael Kors, over the years

As the brand turns 44 in 2025, we reflect on Michael Kors’ undeniable impact on the fashion industry in creating a brand that has redefined luxury goods with their commitment to quality, creativity, and innovative manufacturing technology.

Michael Kors was regularly recognized for its innovation, having been awarded the title of ‘New Establishment’ by Vogue in 1986, who called Kors one of the most influential designers of the decade.

More accolades came, such as the CFDA Womenswear Designer of the Year in 1999

and CFDA’s Menswear Designer of the Year in 2003. Fast forward to 2010 where Kors was the youngest recipient to ever achieve the Geoffrey Beene Lifetime Achievement Award from the Council of Fashion Designers of America (CFDA).

In recent years, Kors’ work has shifted focus towards his passion for helping others. Kors is involved in several charities and was named as a Global Ambassador Against World Hunger for the United Nations World Food Program in 2015.

He then received the McGovern-Dole Leadership Award, presented by then Vice President Joe Biden on behalf of the World Food Programme USA in 2016.

Michael Kors eyewear collection

Through years of outstanding acumen in the fashion industry and beyond, Michael Kors has redefined eyewear with his elegant and timeless designs.

The brand expertly crafts classic designs such as the cat-eye glasses, as well as bold, oversized frames for more daring fashion-lovers.

The sleek and luxurious designs of Michael Kors are mesmerizing and always feature the fashion house’s signature logo and chain link in pride of place.

For instance, the Michael Kors MK2234B Le Praz sunglasses are a classic and sophisticated pick, made from bi-laminate acetate with metal accents.

And if you’re not convinced by the Le Praz, there is a world of options to choose from in Michael Kors’ range. Another favorite of ours is the Michael Kors MK2227 Big Bend green marble acetate sunglasses with a smokey gradient lens.

The brand has also expanded from sunglasses to eyeglasses, with the clear-framed Michel Kors MK4058 Caracas claiming first place in popularity. Alongside these, another prime candidate is the Michael Kors MK3056 Naxos model.

This minimalist rose gold metal frame is a must-have for anyone looking to join the Michael Kors style revolution.

What makes Michael Kors stand out

Michale Kors is recognized not only for its innovation in technology and design, but for altruistic efforts in giving back to the community. The brand has come a long way from its humble beginnings and is now valued at over $4 billion.

This doesn’t come as a surprise, as the Michael Kors eyewear range is now synonymous with style and sophistication. Its pieces are timeless yet modern, making them a chic option for those looking for sophistication in everyday fashion.

So what are you waiting for? Shop all Michael Kors frames here and elevate your look by sporting shades from this iconic New York heritage brand.

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The Best Versace Glasses for Men

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The Best Versace Glasses for Men

Versace eyeglasses are synonymous with luxury and style. The brand has gained global notoriety from models to actors across the globe, making it one of the most famous fashion powerhouses worldwide.

While the brand is known for its fabulous clothing design, it’s also become a key player in the world of accessories, including glasses. Versace eyeglasses are designed for both men and women, catering to a wide range of tastes and styles.

The brand’s offering of frames and lenses for men exudes authenticity and confidence, making it easy for any guy to create a stylish and classy look with the perfect eyewear.

That’s why we’ve gone ahead and compiled a list of what we think are the best Versace eyeglasses for men with class. We hope you love these as much as we do.

Some top Versace eyeglass options

Any man looking to add finesse, elegance, and a classy touch to their overall look will find these Versace eyeglasses options ideal.

Versace VE1287

These glasses have a slightly 70s retro look to them while also boasting great style at an affordable price. The black-on-gold rim is pretty striking, and the pilot frame shape is super flattering, particularly on triangle face shapes.

These are full-rim glasses that are lightweight and comfortable, making them a great choice for men looking to add a little class to their ensemble.

Versace VE3346

With these Versace glasses, men can enjoy a look that combines intelligence with class. They have a 50s chic geek finish to them, making them a great choice for men who want to look stylish without looking too prim-and-proper.

The glasses have a transparent blue square frame with a full rim, and they are ideal for oval and round face shapes.

Versace VE1264

Men looking for a statement should opt for these sophisticated frames. The black and gold metal frame creates an intriguing contrast, adding a little drama to your overall look.

The browline-aligned frame is perfect for triangle face shapes, and the lightweight frame means you can enjoy comfort around your temples.

Alongside that, they are chic, classy, and elegant, which makes them ideal for any occasion. Whether you’re at the office or a formal event, these will look great with your outfit.

Versace VE3320U

Want something that is not only classy but also a little quirky and unusual? These Versace frames could be the perfect pick for you.

Available in black or transparent grey, these nylon geometric frames manage to create a look that is intelligent, elegant, edgy, and unique.

They are great for oval, heart, and triangle faces as they draw attention to the jawline, and they’re also durable, heat-resistant, and lightweight.

Versace VE3348

These transparent blue and silver frames are perfect for a sleek and classy finish. They offer elegance with a relaxed, casual edge.

The browline frame is lightweight and comfy, and the overall aesthetic is perfect for both casual and formal outfits. This makes them the perfect transitional shades for an all-in-one, day-to-night look.

A classy look for all occasions

Whether you’re going for a casual-chic office look or dressing to impress at a more formal occasion, the designer glasses from the Versace collection are sure to tick all of your boxes.

No matter which pair of glasses you choose, you’ll benefit from comfort, excellent quality, authentic design, and unmatched sophistication. So what are you waiting for? Check out our full range of Versace eyeglasses for men here.

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Read in Style: The Best Reading Glasses for Men

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Read in Style: The Best Reading Glasses for Men

If you struggle with your vision when reading, it might be time to invest in a new pair of reading glasses.

When it comes to reading glasses there are plenty of options to suit all vision needs, making it simpler and faster to find the solution that’s just right for your vision needs..

When choosing men’s reading glasses, you can choose from a variety of shapes, frames, styles, and brands. The right glasses not only make it easier for you to read and work on the computer, but they also feel comfortable and look great.

Here we’ll discuss some of the most stylish and functional glasses for men. Read on to learn more and to find the perfect pair for you at affordable prices!

Perfect frames for perfect reading

With so many men’s readers to choose from, it’s easier than ever to find the perfect ones for you.

Whether you’re settling in for the evening with a good book, leafing through the newspaper, or getting work done on your laptop, these readers provide all of the comfort, practicality, and style you need.

If you’re still not convinced, check out our entire range of men’s readers here. With all those options, there’s going to be one that’s just right for you.

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The Best Versace Shades for Women

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The Best Versace Shades for Women

Versace is one of the top brands in the fashion world, for good reason. The luxurious materials and bold designs of Versace eyewear have inspired a variety of accessories and eyeglasses trends in recent history.

From the iconic Medusa bag to Barocco silk scarves and sleek leather gloves, it’s clear that Versace understands beauty is in the details. Their eyewear is no exception; with Versace frames, you can appreciate sleek designs and expert craftsmanship.

You can’t go wrong with Versace, all their shades are great. However, if you’re having trouble choosing, these are our favorites!

Versace sunglasses worth coveting

Versace sunglasses are aspirational thanks to their distinctive features, such as golden frames and smokey gradient lenses.

Discover some of the most fabulous sunnies Versace has launched so far; they are a go-to for those looking to add a touch of luxury to their look.

Versace VE3343

Commanding by design, this pair of Versace square full-rim sunglasses for women come in a beautiful butterfly frame shape.

If you’re looking to make a fashion statement with shades, you’ll be hard-pressed to find a pair with more attitude than this one.

Made from high-quality acetate, they are lightweight, versatile, and comfortable to wear. Just keep them in your bag to grab whenever you’re needing a bit of a fashion pick-me-up.

Versace VE2245

These rimless sunglasses offer an innovative take on the conventional pilot frame design. The rectangular lenses are a lavish purple shade that contrasts perfectly with the gold frames and Medusa emblem.

Versace VE2264

Next up, a pair of oval full rim unisex metal sunglasses with a matte gold gradient frame that embodies the style and extravagance that Versace is famous for.

The delicate rims complement the oversized black-tipped temples crowned with the brand’s famous Medusa emblem for a striking contrast.

If you’re aiming for a look that dazzles and intrigues, this is surely the right pair to purchase for your collection.

Versace VE2232

On the lookout for another pair of sunnies to help you stand out from the crowd? These metal accent sunglasses for women are striking in their black and gold color combinations. They also feature reinforced rims with gold metal accents around the lenses, giving them a distinctive and alluring design

Versace sunnies are true luxury items that will stand the test of time both in design and material quality, and these offer no exception.

Versace VE4477U

These white square full rim sunglasses prove that polycarbonate shades are in no way inferior to those made in acetate or metal. And if you’re not convinced by their bold designer, the opulent logo on the side leaves no room for argument.

This model is available in multiple variations, including beige, red, and tortoiseshell.

Versace VE2273

Last but certainly not least in our selection of most sought-after Versace sunnies is a sleek pair of black and gold cat-eye shades.

With their minimalist elegance and beautiful lines, these shades offer an understated and sophisticated touch to just about any outfit.

Our top brands, shipped directly to you!

If you’re as obsessed with luxury eyewear as us, you can explore our entire range of luxury eyewear and Versace sunglasses women love— you’ll be sure to find something suited to every price point. What’s even better? You can use our Virtual Try-On tool to see just how great they look before you purchase.

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Brand Spotlight: Celine

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Brand Spotlight: Celine

French fashion house Celine is known for its impact on minimalist luxury– we’re talking clean lines, premium leather, and an understated vibe.

Celine is undoubtedly one of the most influential luxury brands of our time and successfully combines classic fashion with modern influences.

Let’s go back in time to 1945 to explore Celine’s surprising beginnings and how the aspirational Celine eyewear collection was founded.

Celine through time

Did you know that Celine started off as a made-to-measure children’s shoe shop? Don’t worry if you didn’t; it’s one of those facts that very few people know.

In 1945 Celine Vipiana, alongside her husband Richard, opened their very first boutique. Here they offered one-of-a-kind shoes that would very quickly become iconic in their region of France.

As their success grew, the late 1950s and early 1960s saw the couple’s expansion into women’s footwear, accessories, and ready-to-wear sports collections.

Their brand mission was clear– functional minimalism, a refreshing break in the brash fashion industry of the times.

In the mid-1960s, they introduced notable fragrances, belts, gloves, and perhaps most famously, bags.

As the brand grew, Celine’s focus shifted to the world of high-end collections and understated luxury.

This new direction was highly popular, and Celine’s product sales sky-rocketed. To keep up with it all, Celine eventually opened a factory in Florence, Italy.

The creation of an iconic logo

Celine’s first logo was a distinctive red elephant created by cartoonist Raymond Peynet, but that design wasn’t long-lived.

In the 1970s, Vipiana designed a brand new logo— the one you see today. This simple yet instantly recognizable intertwined double C is named the Blazon Chaine and contains an easter egg.

If you look closely at the central pattern, you’ll see a subtle nod to the Arc de Triomphe, a stunning Parisian landmark.

Celine sets their sights on specs

Celine first introduced their eyewear in the 1960s, and it’s definitely one of their most undervalued product categories.

Though not as well known as other Celine staples, these frames are unique and deserve to be in the spotlight way more than they are.

Following in the chic footsteps of the brand’s clothing and handbags, Celine eyewear features sharp lines, stylish designs, and high-quality materials. These combine for an elegantly timeless appeal.

Just as elegant is the subtle branding, such as the three discreet dots found at the temples of many of their models.

This effortlessly chic detail is a hallmark of French fashion, and it’s one you can wear wherever you are in the world.

The craftsmanship

Made in Italy using premium materials such as acetate, metal, and top-notch lenses, the brand’s commitment to quality runs deep.

Made in Italy using premium materials such as acetate, metal, and top-notch lenses, Celine’s frames are as durable as they are fashionable.

It’s not just the frames, though; Celine’s lenses are second to none. Whether in the city or on a faraway island, you can rest assured knowing that Celine sunglasses come with 100% UV protection.

This exceptional quality and craftsmanship is what has popularized them with celebrities and fashion influencers alike.

They have now cemented their role as a staple in the classic cool-girl aesthetic, with models like their oversized square frames the perfect addition to complement this style.

If that’s your vibe, then it’s time to invest in a new pair of shades– you’ll love them.

The future of Celine eyewear

Over the years, Celine has seen creative directors come and go. Michael Kors took over after Celine’s death in 1998, remaining in charge until 2004. Since then, many more have sat at the helm of this fashion powerhouse.

Former creative director for Saint Laurent, Hedi Slimane, was announced as the brand’s new creative director in 2018.

During that time, she rebranded and Celine’s designs changed to incorporate a hard punk edge.

Under Slimane, Celine’s eyewear transitioned to a more rock-and-roll aesthetic. Think aviators with metal frames, retro gradient lenses and bigger, bolder logos– you’ll even find studded ski goggles.

Whether you’re a fan of classic Celine or more modernized designs, one thing is clear– Celine’s eyewear is timeless, iconic, and cool.

With a pair of Celine glasses or sunglasses, you’ll always be stepping out in style. What are you waiting for? Grab a pair to see for yourself, you’ll love them.

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Brand Spotlight: Calvin Klein

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Brand Spotlight: Calvin Klein

When looking for your next pair of glasses or sunglasses, which brands do you think of? If Calvin Klein isn’t one of them, it will be by the time you’ve finished reading.

This household name successfully built its reputation on Calvin Klein underwear, iconic for its clean lines, sleek silhouettes and modern aesthetic.

Join us as we explore how the brand went from underwear to eyewear, and everything in between.

Calvin Klein throughout the years

First and foremost– who exactly is Calvin Klein?

Calvin Richard Klein is an American fashion designer born in New York City in the 1940s. His passion for art and design started at a young age, leading him to the success he’s known for.

Founded in 1968 in a heady world of maximalism, the first Calvin Klein collection quickly became a recognizable force in the fashion world thanks to its chic and minimalist vibe.

Throughout the 1970s, the brand continued growing and became a staple for Americans tired of the elaborate styles of the swinging sixties.

This initial success was largely tied to its collection of women’s coats and dresses, but the 1980s saw the brand quickly expand into more avenues.

This is when Calvin Klein underwear was founded, alongside Calvin Klein apparel, cosmetics, fragrances, and accessories.

A lesson in marketing

Calvin Klein’s success story can be attributed not only to its products but also to its incredible marketing campaigns.

Always on the provocative side, their ads featuring black and white images of topless men in boxers and women in Calvin Klein jeans are so iconic that they’ve become part of our cultural imagery.

Such ads, alongside collaborations with actors, actresses, pop stars, and supermodels worldwide, have firmly cemented the brand’s status as a high fashion leader.

Not only is the brand instantly recognizable, it’s aspirational– everyone wants in on the action.

Eyeglasses

The 1990s saw the birth of CK glasses. Produced by Marchon Eyewear, one of the world’s largest manufacturers of optical frames and sunglasses, Calvin Klein glasses are made to an extremely high standard.

Just try them and see for yourself.

Focusing on clean designs and contemporary aesthetics, this eyewear collection was developed to complement Calvin Klein’s essential minimalism.

You’ll find functional frames that go with everything and look great on everyone, all in the brand’s classic style.

What can you expect from CK Calvin Klein eyewear? Slim and lightweight frames with refined lines, neutral tones, and subtle branding at the arms.

The materials are premium– titanium, acetate, and stainless steel– and thanks to features such as adjustable nose pads every pair is as comfortable as it is durable, while remaining effortlessly stylish.

If you’re a fan of refined yet simplistic outfits that feel classy, Calvin Klein eyewear is likely to be right down your alley.

With their most featured colors being black, tortoiseshell, gray, and muted metals, these collections are elegant enough to stand the test of time.

For sunny days

CK eyewear isn’t limited to eyeglasses; there’s also a Calvin Klein sunglasses collection. These have a bit more of a high-fashion edge and are designed to make a statement.

Discover a wide range of oversized and angular frames to add that final impactful touch to your look. With gradient, mirror or polarized lenses, you can protect your eyes in the most stylish of ways.

Just find your style of choice and you’re good to go, they have it all– aviator, cat-eye, butterfly, square, round, or rectangular.

To the future

With each new collection, it’s clear Calvin Klein is trending towards more eco-friendly decisions regarding materials and sustainable design practices.

This is just one of the many trends CK has successfully adapted to, and their ability to stay on top of what people want guarantees they will remain a leader for time to come.

That said, they always keep their core principles close to their hearts, and will always remain the minimalistic yet innovative brand that we have all grown to love.

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Brand Spotlight: Armani Exchange

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Brand Spotlight: Armani Exchange

When discussing stylish brands that embody the values of fashion and style, Armani Exchange stands out. With its penchant for Italian fashion and modern designs, Armani Exchange has been revolutionising fashion since 1997.

Originally a clothing company, Armani Exchange now also sells accessories like sunglasses and wristwatches. Here, you will learn about the brand, its history and its evolution in time.

The birth of Armani Exchange

Also known as A|X, Armani Exchange was founded in 1991 by Giorgio Armani, a famous fashion designer and successful twentieth-century personality.

With this line, the company aimed to establish a younger counterpart to the Armani clothing line.

The idea was to appeal to a fresh, new, trendy market that aspired for Armani but needed an entry point. To achieve this, Armani decided A|X needed to combine the essence of street-wear fashion with classic Italian taste.

Evolution of Armani Exchange

Armani Exchange was successful upon launch. Though it started as a clothing brand, it soon expanded to jewelry, bags, watches, and of course, eyewear.

The increased brand awareness that resulted from that allowed Armani Exchange to expand to different countries.

Now of global importance, Armani Exchange has spread to some of the most important fashion capitals in the world, such as New York and Tokyo.

Signature design elements

Armani Exchange designs combine minimalism with the urban spirit and style. For example, unlike many others, A|X sunglasses and eyeglasses are free from geometric shapes.

Instead, they are simple and modern-looking frames that aim to leverage mainstream styles.

Armani Exchange eyewear collection

The A|X eyewear collection offers appealing designs for any face shape.

These elegant frames are generally made in high-quality acetates that range from classic black and brown to vibrant hues. They also have a minimalistic approach to logos that helps keep the design simple.

That said, Armani Exchange is young and stays on top of the latest trends.

Their vast sunglasses collection features trendy inserts like brand-new aviators, wayfarer-inspired styles, and big glamorous frames– with lens quality second to none.

Their eyeglasses collection is similarly vast, with styles that go from rectangular to oval and cat-eye.

Throughout all these different styles, they keep their frames consistent. Every pair features the elements that define the aesthetics of the A|X line, such as the logos’ location and the choice of materials.

Innovation in Armani Exchange eyewear

Today, Armani Exchange is constantly setting new trends and standards. For example, it has successfully transitioned to using more sustainable materials, reflecting its commitment to the environment.

In particular, they now use bio-acetates and recycled materials in their manufacturing processes, all without sacrificing the quality feel of their frames.

Materials aren’t the only thing that’s changed, though; Armani Exchange has also revolutionized its lenses.

It now offers multiple options, such as polarized lenses, photochromic lenses, and anti-reflective coatings. Not only do these features protect your eyes, they add to the aesthetic appeal.

Publicity and fame

Armani Exchange has become a preferred brand among celebrities and trendsetters. This mimics the success seen with the Emporio Armani collection and has greatly increased market demand.

This popularity was also helped along by its A|X’s association with fashion magazines and social networking sites.

This has led to great content that showcases the brand’s strengths, such as commercials focused on its commitment to body positivity and metropolitan life.

While in the ‘90s, Armani Exchange was just the newborn branch of the Armani empire, it is now a recognizable fashion giant.

That said, it’s still part of the huge Armani brand and reflects their values in all products.

Armani Exchange eyeglasses and sunglasses are a testament to quality and style, proving that you can be both trendy and classy. So what are you waiting for? Come check it out.

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Vision Conditions & Eye Diseases

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Vision Conditions & Eye Diseases

Stay proactive about your eye health by learning more about vision conditions and diseases, from common symptoms to potential treatments.

Eye and vision problems affect a large portion of the world’s population.

According to the World Health Organization (WHO), more than 2.2 billion people worldwide experience some form of eye condition, from mild refractive errors to severe diseases that lead to blindness.

While some vision impairments like mild nearsightedness can be easily managed, others, like glaucoma, require early detection and treatment to preserve vision.

Understanding these conditions is essential for preserving eye health and preventing long-term damage. That’s why we’re going to explore what different vision conditions are, how to treat them, and how to stay proactive about eye care.

What are refractive errors?

Refractive errors occur when the shape of the eye prevents light from focusing correctly on the retina, resulting in impaired vision. They are the most common vision problems and are usually corrected with glasses, contact lenses, or surgery.

Myopia: Also known as nearsightedness, myopia causes difficulty seeing distant objects clearly while near objects remain in focus. It occurs when the eyeball is too long, or the cornea is overly curved.

Hyperopia: Also known as farsightedness, people with hyperopia struggle to see nearby objects clearly, while distant objects appear sharper. This happens when the eyeball is too short or the cornea has insufficient curvature.

Astigmatism: Individuals with astigmatism experience blurry or distorted vision at all distances due to an irregularly shaped cornea or lens.

Presbyopia: Presbyopia is an age-related condition where the eye loses its ability to focus on nearby objects. This condition generally starts to develop around age 40.

Refractive errors vs. eye diseases

While refractive errors are primarily caused by irregularities of the eye structure, eye diseases often result from damage or degeneration of the eye’s components.

Refractive errors can usually be corrected with lenses or laser surgery. In contrast, eye diseases often require medical treatment and can have more serious implications in both the short and long term.

Common eye diseases

Age-Related Macular Degeneration (AMD)

Age-related macular degeneration is caused by the deterioration of the macula, which is the central part of the retina that allows us to see fine details.

AMD affects the way the macula sends images to the brain, preventing individuals from properly reading the images that their eyes see.

Some common symptoms include distorted central vision, and difficulty reading and recognizing faces.

AMD is more common in older individuals, and many may not experience the symptoms until the disease progresses. It affects around 10 million people in the United States, making it the leading cause of vision loss among older adults

Cataracts

A healthy lens is a clear and flexible structure that functions similarly to a camera lens. Light passes through it to the retina, which processes the images.

Cataracts are cloudy areas that form in the eye’s lens, interfering with this process. These cloudy patches are caused by the deterioration of the lens’ proteins and result in cloudy or blurry vision, difficulty seeing at night, and sensitivity to light.

Cataracts often form slowly. In some cases, they remain small and don’t affect sight altogether. However, when they do progress, surgery is the most effective treatment.

Often an age-related eye disease, it is estimated that over 20 million Americans over the age of 40 have cataracts in one or both eyes, and it also represents the leading cause of vision loss worldwide.

Glaucoma

Glaucoma refers to multiple eye diseases related to increased eye pressure. These diseases damage the optic nerve, resulting in vision loss and blindness.

Several factors, including eye injury, blockage of blood vessels, and inflammatory disorders in the eye, can cause glaucoma diseases.

Because many people may not experience early symptoms or pain, it’s important to have regular eye exams. Potential vision loss can be prevented with early diagnosis and treatment, usually through prescription eye drops and surgery.

Less common than the previous diseases, glaucoma affects around 3 million Americans.

Diabetic retinopathy

Diabetic retinopathy is a condition that causes changes to the retina, the part of the eye that contains blood vessels and processes light into images. This condition causes the blood vessels to leak fluid, swell, or bleed.

Diabetic retinopathy can potentially lead to permanent vision loss. However, if treated early, its progression can be stopped before permanent damage and scarring of the retina occur.

Symptoms include floaters, blurry vision, and dark spots. It affects over 7 million Americans, and anyone with diabetes can develop it.

Retinal detachment

Retinal detachment happens when the retina pulls away from its supporting tissues, often due to eye injury or extreme nearsightedness.

Some symptoms include the sudden appearance of floaters, flashes of light, or a shadow over vision.

Although rare, retinal detachment is severe and should immediately be treated with eye surgery or laser treatment to prevent further damage. It occurs in about 1 in 10,000 Americans annually.

Eye alignment conditions

As the name suggests, these conditions relate to eye alignment.

One is strabismus, which is a misalignment of the eyes that causes them to point in different directions. This condition is more common in children, although it can also develop in adults due to nerve damage or trauma.

Another is Amblyopia (also known as ‘lazy eye’), which results in reduced vision in only one eye due to improper development during childhood. It is more common in young children, especially those with untreated strabismus or significant refractive errors.

Rare eye diseases

Keratoconus

Keratoconus is described as the progressive thinning of the cornea, causing it to bulge into a cone shape. This condition causes affected individuals to experience blurry vision, light sensitivity, and difficulty with night vision.

Uveitis

Uveitis refers to multiple diseases caused by the inflammation of the uvea, the middle layer of the eye that contains the most significant concentration of blood vessels.

Symptoms commonly include blurred vision, eye pain, eye redness, and light sensitivity.

People of all ages can develop these diseases, and while they are often treatable, they can also lead to tissue damage in the eye and vision loss. That’s why staying on top of your eye health and getting timely treatment when symptoms occur is very important.

DID YOU KNOW?

The human eye can distinguish approximately 10 million colors, but some people with a rare condition called tetrachromacy can perceive even more.

Preventing and managing eye conditions

Maintaining good eye health requires being proactive. Some ways to stay on top of your eye health include:

Having regular eye exams to detect problems early;
Using sunglasses to protect the eyes from harmful UV rays;
Seeking advice from eye specialists whenever symptoms occur;
Maintaining healthy habits such as following the 20-20-20 rule.

Protect your vision

Understanding vision conditions and eye diseases is essential for preserving eyesight.

By prioritizing prevention, early detection, and treatment, you can safeguard your vision and maintain a better quality of life. If you have additional questions, don’t hesitate to reach out to our opticians for any clarifications.

Remember, your eyes are as unique as your fingerprints—take care of them!

What is Glaucoma?

Glaucoma is the leading cause of blindness in people over 60, so detectig it early is crucial.

What is Macular Degeneration?

Macular degeneration is a condition affecting a part of the eye called the macula. It can be hereditary, although there...

Astigmatism: Causes, Types, Symptoms & Treatment

Learn what astigmatism is, the difference types, and what you can do to correct this vision problem.

What is Glaucoma?

Glaucoma is the leading cause of blindness in people over 60, so detectig it early is crucial.

What is Macular Degeneration?

Macular degeneration is a condition affecting a part of the eye called the macula. It can be hereditary, although there...

Astigmatism: Causes, Types, Symptoms & Treatment

Learn what astigmatism is, the difference types, and what you can do to correct this vision problem.

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