Brand Spotlight: Miu Miu
By SmartBuyGlasses Editorial Team

Miu Miu is one of the most iconic fashion brands in the world. Known for its fun and slightly rebellious style, it’s beloved by celebrities and fashionistas alike.
While the brand is certainly high-end, Miu Miu’s youthful “street style” culture appeals to the independent and feminine modern woman – which makes sense, given who founded it.
Where Miu Miu started
Miu Miu is the brainchild of Prada founder, Miuccia Prada, and reflects her personal style. Fittingly, it takes its name from Miuccia Prada’s childhood nickname.
The company was established in 1992 as a more minimalistic, avant-garde, and affordable subsidiary of Prada, targeting younger women in their 20s and 30s.
The business was publicly launched in 1993, with a cowgirl-themed collection that included patchwork skirts and fringed suede jackets.
In 2006 it launched its first womenswear collection at Paris Fashion Week and since then it has continued growing.
Today, the brand is widely popular around the world and has distribution points in all of the major fashion capitals, including New York, London, and Milan.
But Miu Miu’s success doesn’t stop there. In fact, in 2024 the brand’s Spring show won “Best of the Year” at the Impression Awards, trending on social media and allowing it to reach an even wider audience.
Miu Miu for men
While Miu Miu has primarily focused on womenswear, it has always had a gender-bending feel to it. The company did sell menswear collections from 1999 to 2009, all of which had an androgynous feel to them.
More recently, men began to buy pieces from the womenswear collection, and as a response, the brand relaunched a collection specifically tailored to men in 2022.
Miu Miu grows up
Miu Miu’s status as a sister brand to Prada gives it plenty of credibility, yet it’s constantly distinguishing itself through its more playful and provocative approach to elegance, and its grown-up girlishness.
In 2005, Miu Miu got its own separate showroom in an Art Nouveau villa in Milan, an ideal location for this brand.
The blueprints for all the first stores were developed by architect Roberto Baciocchi, which certainly added prestige to an already classy name.
Miu Miu marketing
From breathtaking models to actresses and singers, some of the most beautiful women in the world have acted as brand ambassadors for Miu Miu.
They were also often photographed by renowned photographers, which contributed to a stunning portfolio of images used to advertise the brand.

In addition, Miu Miu has made a series of short, silent films that showcase the brand’s collections. These were well produced and generally met with excitement by their audience, further establishing Miu Miu as a paragon of classy appeal.
Miu Miu now
The Miu Miu brand now has stores all over the world. The first independent store in China was launched in 2006, followed by Glasgow in Scotland, Melbourne in Australia, and Tokyo in Japan.
The Sloane Street store in London stands out as it offers a service that allows customers to custom-design their own heels.
At the moment, Miu Miu’s product range offers clothing and accessories, including shoes, bags, wallets, jewelry, as well as fragrances and, of course, eyewear.
Miu Miu eyewear
The Miu Miu eyewear line takes inspiration from the ethos of the womenswear collection, offering the same free-spirited character associated with the clothing line.
Classic style blends with a youthful, contemporary spirit, resulting in fashion-forward pieces for modern women.

Miu Miu’s prescription frames are licensed by Luxottica. They include sophisticated and ultra-feminine yet distinctive cat-eye styles, as well as more traditional rectangular and square shapes with a twist.

The designs are often innovative and avant-garde, drawing attention while highlighting your best features. Chunky frames in bold colors stand out from the crowd while more delicate frames in interesting shapes offer a subtle charm that can’t be overlooked.
Miu Miu’s sunglasses line follows suit and embraces a distinctive, futuristic look. These are trending and quickly becoming some of the most well-loved collections out there.

Miu Miu craftsmanship
Miu Miu’s well-known attention to detail ensures each piece is beautifully designed and crafted to flatter the wearer.
Frames are created from premium materials and often display unique patterns, accents of colorful acetate, or delicate crystals or pearls.
Whether your style is fun, unconventional, or elegant, Miu Miu eyewear has you covered. Order a pair of Miu Miu frames and flaunt your personality in style, you won’t regret it.