MIDO Fashion Trends 2023

SmartBuyGlasses Takes on Mido 2023 for an Exclusive Look at the Latest Trends and Collections

SmartBuyGlasses, a leading global eyewear retailer, headed to MIDO 2023 in Milan last weekend to pursue the next big things in the eyewear industry. Charlotte Brown, Head of Content, joined people from around the world to get exclusive insights and early looks at 2023’s newest collections. MIDO is where fashion trends and the latest innovations set the tone for the year, dictating the style of one of the most important fashion accessories: eyewear.

MIDO 2023, the greatest international event dedicated to eyewear, included industry giants, iconic brands, and the debut of small, independent businesses. With over 1,000 exhibitors and 150 countries represented, attendees got a first-hand look at the latest fashion and luxury taking over the industry.

“I sat down with leading brands to discuss their upcoming collections and trend forecasts for 2023. Brands are breaking boundaries by developing collections that embrace fluidity. They are continually innovating and keeping a sustainable approach to eyewear design.”

Charlotte Brown, Head of Content at SmartBuyGlasses

MIDO offered live events with industry greats like Nick Cerioni, Creative Director and celebrity stylist. Cerioni guest spoke at the How to round table, offering tips on “How to define a look and a personality through eyewear. Styling as an opportunity for opticians.” With a focus on supporting and empowering women in the eyewear industry, a panel was held with the ANFAO Empowering Optical Women Leadership project.

Closing out a successful weekend in Milan, SmartBuyGlasses is armed with the latest insights straight from industry professionals. With a fresh look at 2023’s fashion trends, it’s all eyes on the future of frames, fashion, and eyewear.

About SmartBuyGlasses

SmartBuyGlasses is a leading global eyewear e-retailer with over 15 years of expertise in the eyewear industry. SmartBuyGlasses sells an extensive range of eyeglasses, sunglasses, and contact lenses at accessible prices. With trendy designs available at affordable prices, SmartBuyGlasses gives everyone access to the perfect eyewear to show off who they are.

SmartBuyGlasses Company Retreat 2022

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SmartBuyGlasses Co-Founder David Menning Emphasizes Innovation and Collaboration at Company Retreat

David Menning, Co-CEO of leading online eyewear retailer SmartBuyGlasses, recently attended a four-day retreat with his management team to strategize and plan for the company’s future. During the retreat, Menning worked closely with his team to define the company’s vision and explore opportunities for growth and innovation.

As one of the co-founders of SmartBuyGlasses, Menning has been instrumental in the company’s success over the years. With a passion for innovation and a deep understanding of the eyewear industry, Menning has helped position SmartBuyGlasses as a leader in the online retail space.

During the retreat, Menning emphasized the importance of collaboration and communication.

“After 3 years of COVID, smart working and a lack of in-person meetings, we realised it was absolutely crucial to bring our management together for some in-person workshopping and discussions. We chose to attend the world-famous Orsolina28 dance school in northern Italy. We were fortunate to be able to experience the most innovative dance school retreat, where we were able to participate in cooking classes, vegetable gardening, yoga, pilates, and amazing glamping facilities. It was a truly innovative experience which will no doubt propel our management team to continue to achieve more innovations for our platform and customers.”

Menning understands that investing in the development of his team is critical to the company’s continued success. By attending the retreat alongside his management team, Menning demonstrated his commitment to their shared vision for the future of SmartBuyGlasses.

As SmartBuyGlasses continues to evolve and adapt to the changing needs of the eyewear market, Menning and his team are dedicated to staying ahead of the curve. The recent retreat was an essential step in that journey, and Menning is excited to see the results of the team’s efforts in the months and years to come.

About SmartBuyGlasses

SmartBuyGlasses Management Retreat

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SmartBuyGlasses’ Management Team Holds Strategic Retreat To Focus on Innovation and Best Practices

SmartBuyGlasses, a leading global eyewear retailer, recently convened its managers and leaders to discuss innovative ideas within the eyewear and e-commerce industry. Hosted by Orsolina28 Art Foundation, SmartBuyGlasses’ team spent four days strategizing and planning for the company’s future. During the retreat, they focused on prescription lens trends and explored industry best practices.

The team had the privilege of speaking with two industry leaders, Jacobus Groot and Kate Save. Jacobus is an internationally oriented and grown entrepreneur in HR and project management and is the founder of QRPeople. He gave an inspiring speech with critical insights and discussed the Rockefeller Habits to help support a healthy routine of strategic thinking and execution planning.

Kate, a clinical dietician, exercise physiologist, and successful entrepreneur in health and well-being, shared how crucial it is to look after oneself, especially as company leaders. Within the company, ensuring employees’ welfare is a top priority, so Kate’s insights were an enlightening experience.

David Menning, Co-CEO of SmartBuyGlasses, spoke on this experience.

“We believe that investing in our team is one of the most important things we can do as a company. By learning from one another, we can ensure that we stay ahead of the curve and provide our customers with the best possible products and services. The retreat was a great opportunity for our management team to come together and share their knowledge and expertise. It was an important step in our company’s continued growth and success.”

SmartBuyGlasses’ management team understands that innovation and best practices are critical in the highly competitive eyewear market, and they are committed to staying ahead of the curve. The retreat was an opportunity for them to focus on the company’s core values and identify areas for improvement.

About SmartBuyGlasses

Eco-Friendly Packaging

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SmartBuyGlasses Moves to Eco-friendly Packaging

SmartBuyGlasses, a leading global eyewear retailer, is making significant steps towards becoming a leader in the sustainable packaging movement. With hopes of a greener future, they have rolled out various initiatives to reduce their carbon footprint, including the creation of branded and sustainable courier packaging.

Committed to reducing waste, SmartBuyGlasses will now send all eyewear shipments in 100% recycled packaging. In doing so, the need for plastic packaging is eliminated, reducing deforestation, water consumption, and energy use associated with plastic production. SmartBuyGlasses also began using recycled paper to print any flyers or information leaflets, further reducing the need for plastic.

The world uses over 100 billion tons of materials annually and wastes more than 90% of it; packaging alone represents 32.6 billion tons. In an attempt to combat this issue, SmartBuyGlasses is reusing materials and reducing waste in any way they can.

SmartBuyGlasses is working to change the world, one frame at a time. Their SmartBuy Collection glasses now come in an eco-friendly matte leather case, and they offer cleaning cloths made from recycled plastic. SmartBuyGlasses is committed to reducing its environmental impact without sacrificing quality or customer service.

The company’s commitment to using recycled materials is an excellent example of the power of responsibility in helping save the environment. Sustainable packaging has become increasingly important for businesses in all industries. With a lower environmental impact than conventional packaging, it can help companies reduce their carbon footprint while continuing to serve their customers.

About SmartBuyGlasses

Increasing Demand For Sports Eyewear

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Consumers Embrace the Great Outdoors as Demand for Sports Eyewear Surges

SmartBuyGlasses has seen a recent surge in sales of sports eyewear as people return to outdoor activities after years of living in lockdown.

And with good weather on the horizon, the trend is set to continue with consumers eager to purchase sunglasses and sports goggles from popular brands such as Oakley, Ray-Ban, and Nike.

“We are certainly experiencing an ‘adventure obsession,’ says Head of Merchandising Taisia Ivagina, who has seen the sales in sports-centered eyewear boom by 59% since the start of the year. “People want to be more active, have new experiences and find that balance between work, family, and personal interests. But more than that, sports eyewear is also incredibly fashionable right now. The design and features have improved, the frame shapes are more stylish, and the lenses are made with better technology and protective features.”

The rise of consumer interest in outdoor sports has coincided with an increasing number of sports stars collaborating with eyewear brands to create their own lines of sunglasses.

“Celebrity collaborations provide an exciting opportunity for both the athletes, and the brands to tap into the lucrative sports apparel market,” says Ms Ivagina. “Now, customers can enhance their own sports performance and feel like their favorite athlete, all while looking good and feeling great.”

One of the brands which has performed particularly well in recent months is Oakley. It has been a leader in sports eyewear for over 40 years and is now riding the ‘adventure obsession’ wave. “Companies like Oakley champion performance-driven design, providing superior protection from UV rays while also giving crystal-clear vision,” says Ms. Ivagina. “From cycling to running, skiing, and beyond, Oakley has something for every outdoor enthusiast.”

SmartBuyGlasses recognizes its customers’ growing need for sports eyewear due to a rise in adventure obsession. That is why they stock a huge range of Oakley sunglasses as well as some of the best sports eyewear available. In addition, SmartBuyGlasses offers a best-price guarantee, making this growing trend even more accessible to the everyday athlete.

About SmartBuyGlasses

SmartBuyGlasses is a leading local eyewear retailer in the US. With over 15 years of expertise in the eyewear industry, SmartBuyGlasses sells an extensive range of eyeglasses, sunglasses, and contacts at accessible prices. SmartBuyGlasses is at the forefront of trending eyewear, addressing the customer’s each and every need.

Celebrating Earth Day 2023

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The State of Sustainability in the Fashion Industry

Every year on April 22nd, more than one billion people worldwide celebrate Earth Day. From planting trees to picking up trash to walking instead of driving, people take action to support the green revolution. With a growing sense of urgency to reduce our carbon footprint, the question is: is just one day enough?

According to the UNEP and the Ellen MacArthur Foundation, the fashion industry is responsible for 10% of annual global carbon emissions. At this pace, these emissions will surge by more than 50% by 2030. Industry leaders have the opportunity to shift towards sustainable practices and prevent climate change and environmental harm.

Many big companies and brands are stepping up in the fight against climate change. Brands are realizing that the love of fashion and sustainability can coexist. SmartBuyGlasses, a leading global eyewear retailer, is making significant leaps toward becoming a leader in sustainability. Julia Ritchie, head of Prescription and Private Label at SmartBuyGlasses, says, “As a company, we believe operating in a sustainable way is vital for the future.”

With hopes of a greener future, SmartBuyGlasses has rolled out 100% recycled courier boxes. All eyewear shipped will be sent in these boxes, eliminating the need for plastic packaging. SmartBuy Collection frames come in a foldable eco-friendly matte leather case with a cleaning cloth made from recycled polyethylene terephthalate (RPET), the plastic most commonly used in single-use water bottles.

When customers shop at SmartBuyGlasses, they are able to choose from over 30 brands that carry environmentally-conscious eyewear. Shoppers can choose frames that have been up-cycled or sustainably produced, allowing them to find something they love while respecting the planet.

Major brands who are showing their commitment include Dragon Alliance and Ray-Ban. Dragon Alliance frames are made of RPET and their newest collection, Upcycled, is made from single-use plastic bottles. Ray-Ban’s Sustainable Acetate Collection is made by mixing cellulose acetate with a new kind of plasticizer, making them biodegradable.

By using greener or recycled materials and technology, eyewear brands are putting more focus on creating quality products that are fashionable, sustainable, and have longevity. With a pair of glasses lasting more than just one season, the need to buy and throw is significantly reduced. Brands are introducing a number of other sustainable practices, such as take-back programs, local production, thoughtful packaging, or donation initiatives.

This Earth Day, companies must commit to practices that save the planet all year long. The fashion industry has the chance to pivot and make changes to the way they source, produce, and distribute products. Companies must honor the power of responsibility and understand that they can reduce their carbon footprint while continuing to serve their customers at the highest level.

About SmartBuyGlasses

SmartBuyGlasses is a leading global eyewear e-retailer with over 15 years of expertise in the eyewear industry. SmartBuyGlasses sells an extensive range of eyeglasses, sunglasses, and contact lenses at accessible prices. With a true passion for giving back, SmartBuyGlasses reimagines the online customer experience and gives a chance to its customers to make a difference together.

Evolving SEO Strategies to Embrace AI

head of marketing Federico Vanni presenting on AI technology

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Businesses must embrace AI and evolve SEO strategies to remain relevant in the competitive online landscape.

On May 12th, Federico Vanni, Head of Organic Marketing at SmartBuyGlasses Optical Group, was invited to speak at one of Italy’s largest tech conferences, Torino Digital Days. The six day event included talks, performances, and workshops, all designed to reflect on the future and coexistence of humans with Artificial Intelligence.

With over 13 years of international experience in digital marketing, brand development, and search engine optimization (SEO), Vanni spoke first-hand about what he’s seen and does to keep up in a fast-paced industry. He discussed how AI tools like ChatGPT, when used correctly, can empower companies to improve and lead in their industries. “The more the industry and technology evolves, the more you have to keep on top of it.”

Vanni highlighted the importance of using AI carefully in an environment that is constantly changing. “I see AI and tools like ChatGPT as a spark plug for improving the creativity and quality of content companies can create. But we need to be careful and embrace it as a tool to improve our workflows, not as a replacement for human input.”

AI tools and plug-ins are revolutionizing how we work, create, and communicate, but it has limitations in addressing components like brand voice, originality, and trustworthiness. Vanni considers them a way to tackle mundane tasks before people step in and add a ‘human touch.’

There will always be a demand for getting an answer to a question. Big search companies like Google want a people-first experience; they want users to seek and receive information from the experts. As Vanni says, “You don’t go to ChatGPT for something life-altering. If you’re feeling sick, you look to a healthcare professional, not AI.”

Vanni concluded the discussion by reminding the room of the need for cautious adoption, stating that Google and other search engines can classify your content as spam should you abuse it. On the other hand, he made it clear that “if you don’t adapt to these tools, competitors will have an advantage and get ahead of you.”

About SmartBuyGlasses

SmartBuyGlasses is a leading global eyewear e-retailer with over 15 years of expertise in the eyewear industry. SmartBuyGlasses sells an extensive range of eyeglasses, sunglasses, and contact lenses at accessible prices. With a true passion for giving back, SmartBuyGlasses reimagines the online customer experience and gives a chance to its customers to make a difference together.

Exclusive Black Friday Deals

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SmartBuyGlasses Offers Exclusive Deals for Black Friday Weekend

SmartBuyGlasses, a leading online retailer of prescription eyewear, launches its Black Friday weekend deals. From the 24th to the 27th of November, customers can take advantage of 30% off prescription lenses, up to 80% off selected frames, and 70% off their second pair of glasses from SmartBuy Collection, LMNT, Arise Collective™, and more.

And the offers don’t stop there. SmartBuyGlasses encourages shoppers to take a look at all of its exclusive deals sitewide. Black Friday has emerged as a global shopping phenomenon, and SmartBuyGlasses is proud to deliver incredible savings to customers during this time. Its exclusive deals cater to diverse preferences, ensuring there’s something for everyone.

Black Friday is the perfect opportunity to buy holiday gifts, upgrade your lenses, or find a new look for less. With a vast range of designer brands, impeccable customer service, and hassle-free shopping, SmartBuyGlasses remains the ultimate destination for eyewear enthusiasts seeking quality, affordability, and style.

When shopping with SmartBuyGlasses during this sale event, customers won’t only benefit from offers. With free shipping, 100 day returns, a 2-year warranty, and expert optical advice, it’s the perfect place to get your Black Friday goods.

Ready to kickstart the holiday season? Discover the best deals at SmartBuyGlasses today.

About SmartBuyGlasses

SmartBuyGlasses is a global eyewear e-retailer with over 15 years of expertise in the eyewear industry. SmartBuyGlasses’ mission is to bring affordable eyewear to all customers worldwide by offering an extensive range of eyeglasses, sunglasses and contact lenses at accessible prices. SmartBuyGlasses prides itself on providing unbeatable range, expert advice from its certified opticians and world-class support from its customer experience team.

Save With HSA and FSA Dollars

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SmartBuyGlasses Offers Year-End Deals, Accepting FSA and HSA Dollars for Added Savings

SmartBuyGlasses, a leading online retailer of prescription eyewear, has announced its End of Year savings. From the 26th to the 31st of December, customers can take advantage of up to 80% off frames, and an additional 10% off frames and lenses.

As part of its commitment to affordability and accessibility, SmartBuyGlasses is also encouraging customers to use their Flexible Spending Account (FSA) and Health Savings Account (HSA) dollars to purchase prescription eyewear before the end of the year.

Customers with FSAs and HSAs can use their pre-tax dollars before 2024 to purchase a wide range of prescription eyewear, including glasses, sunglasses, and contact lenses. With a vast range of prescription lenses, coatings, and add-ons, SmartBuyGlasses is helping customers save money while attaining optimal eye health and clear vision.

“As we celebrate the end of the year, SmartBuyGlasses reaffirms its commitment to providing accessible eyewear solutions without compromising on quality,” says Julia Ritchie, Global Head of Prescription at SmartBuyGlasses. “Our commitment to affordability and accessibility is reflected in our ongoing acceptance of FSA and HSA dollars. This enables our customers to maximize their savings, making premium-quality prescription eyewear even more attainable.”

SmartBuyGlasses offers access to online opticians who can answer questions and provide guidance throughout the process of selecting and purchasing new prescription glasses. SmartBuyGlasses remains the ultimate destination for eyewear enthusiasts seeking quality, affordability, and style with their large collection of lenses, designer brands, impeccable customer service, and hassle-free shopping.

About SmartBuyGlasses

Celebrating International Women’s Day 2024

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SmartBuyGlasses Celebrates International Women's Day 2024

As the world prepares to celebrate International Women’s Day on March 8th, SmartBuyGlasses is proud to announce its support for this global event. As a leading online retailer of prescription eyewear, SmartBuyGlasses recognizes the importance of encouraging women to express themselves confidently through eyewear.

This March, SmartBuyGlasses supports the mission to empower all women to feel confident, beautiful, and strong. Alongside highlighting female-led brands and running special promotions to celebrate, SmartBuyGlasses had the chance to interview Laura Howard, one of Kenmark Eyewear’s female designers, to discuss everything from her inspirations to her favorite eyewear designs.

When asked, “How do you want women to feel when they experience your brand?” Howard says, “I want women who put on a frame that I have designed to feel confident, powerful, and fun. Eyewear is fashion—it should enhance your personal style and be joyful!”

SmartBuyGlasses asked Howard what inspires her designs. She says, “I get inspiration from lots of places—music, art, fashion, nature—but mostly, I am inspired by the people who I am designing for. When using them as a guide, decisions about color, fit, shape, etc. come much easier. It helps give each frame a purpose.”

SmartBuyGlasses recognizes that purpose. Eyewear enhances vision and improves quality of life. From reading and working to driving and enjoying outdoor activities, eyewear plays a crucial role in ensuring that people can engage fully in their daily lives with confidence and clarity.

As more women require eyewear and eye care, SmartBuyGlasses offers the necessary assistance and vision correction. It also believes in being a source of inspiration to uplift women and allow them to express their most authentic selves.

About SmartBuyGlasses

SmartBuyGlasses is a global eyewear e-retailer with over 15 years of expertise in the eyewear industry. SmartBuyGlasses’s mission is to bring affordable eyewear to all customers worldwide by offering an extensive range of eyeglasses, sunglasses and contact lenses at accessible prices. SmartBuyGlasses prides itself on providing unbeatable range, expert advice from its certified opticians and world-class support from its customer experience team.

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