Brand Spotlight: Persol

Brand Spotlight: Persol

By Klaudia Pasternak

Persol

Beginning its journey in the charming city of Turin, Persol has gained global recognition for its timeless style, sophistication, and innovation. 

Join us on a journey through the history, style, and appeal that define the brand.

Exploring the evolution of Persol

Persol, founded by Giuseppe Ratti, began its journey in the 20th century.

Drawing inspiration from his background in optics and engineering, Ratti purchased an optical store in the middle of the city in 1917 and created one of the most famous and innovative glasses manufacturers in the eyewear industry.

Ratti named these sunglasses Persol, stemming from the Italian phrase “Per il sole,” meaning “For the sun.” What set these glasses apart was the introduction of the “3-notch bridge,” a simple yet revolutionary design aimed at enhancing flexibility. 

This pioneering innovation transformed the comfort of sunglasses, marking a significant advancement in the eyewear industry.

Shortly after this discovery, Persol sunglasses gained popularity, attracting the attention of international celebrities, making the brand an authentic emblem of Italian style.

Throughout the 20th century, Persol’s popularity and reputation continued to grow. 

woman in persol sunglasses

The 649 model, an ever-present in the Persol collection that was first launched in the 1950s, became a truly iconic silhouette thanks to its appearance on the silver screen, further cementing the Italian brand’s status as one of the top players in the industry. 

Fast forward to the 1990s, Persol embarked on a significant chapter in its history with its acquisition by Luxottica. Since then, the brand has been a strong leader in the eyewear market. 

Unraveling the quality of Persol eyewear

Crafted with the finest materials and employing artisanal techniques passed down through generations, Persol eyewear stands as a testament to Italian luxury, and its eyewear goes beyond being a fashion statement. 

Aesthetics aside, Persol also places a premium on functionality and durability. 

Whether shielding eyes from the sun’s rays with polarized lenses or enhancing clarity with clear lenses, Persol ensures that each pair delivers both style and substance.

Persol’s commitment to excellence is deeply rooted in their dedication to quality control.

persol glasses

Each product undergoes thorough examination, guaranteeing unmatched quality and attention to detail in every aspect.

This unwavering commitment to quality not only upholds Persol’s reputation as a premium eyewear brand but also ensures customer satisfaction and trust in every purchase.

Choosing the perfect pair of Persol eyeglasses

Selecting a pair of Persol eyeglasses is all about finding the right balance of style and comfort.

With Persol’s diverse range of eyeglasses, featuring their iconic arrowhead hinge design, choosing the ideal pair of professional and sophisticated glasses becomes an exciting journey.

Whether your preference leans towards classic rectangular or square frames, Persol offers an extensive selection of designs and colors, including timeless options like black, tortoiseshell, and metal, ensuring there’s a perfect match to complement your distinctive style.

Ultimately, what truly sets these glasses apart is the fact that they ensure maximum comfort, balance, and a perfect fit without feeling restrictive.

 

Choosing the perfect pair of Persol sunglasses

When it comes to Persol sunglasses, wearers are also spoilt for choice with an array of styles and features.

The most popular frames from the brand are either their pilot or oval shaped sunglasses. These classic styles are loved for their timeless charm and top-notch quality.

In addition to their style versatility, Persol sunglasses also excel in shielding your eyes from the sun’s harmful UV rays

This proves invaluable for those who enjoy spending ample time outdoors.

Whether you’re hiking trails, lounging at a park, or simply enjoying a stroll, opting for Persol sunglasses means you are not only safeguarding your eyesight, but you’re also prioritizing your overall health. 

The timeless appeal of Persol frames

The timeless appeal of Persol frames lies in their fusion of classic design and modern craftsmanship.

To this day, Persol remains dedicated to enhancing its existing frames while also venturing into new technologies and materials to advance its products further.

So, if you’re looking for quality and glasses that will stand the test of time, Persol might just be the perfect match for you.


 

Polarized Sunglasses: a Must-Have for Outdoor Activities

Polarized Sunglasses: a Must-Have for Outdoor Activities

By Ivana Yankova
Reviewed by Beck Jinnette​
Beck Jinnette​

Reviewed by

Beck Jinnette​
Beck has over 17 years of experience in eye care and holds her Certificate IV in Dispensing in Australia.
Discover the key benefits of polarized sunglasses for an outdoor lifestyle.
man and woman wearing polarized sunglasses

If you’ve ever been dazzled by blinding glare while enjoying the great outdoors, it would be worth your while to consider investing in a pair of polarized sunglasses. 

Whether you’re driving down a sunlit road or going hiking in the mountains, polarized lenses can make all the difference between a squinty, uncomfortable experience and one where you’re fully present in the moment.

In this article we’ll look into how these innovative lenses work and why they might just become your new favorite accessory.

What are polarized sunglasses?

Think of polarized sunglasses as your personal light filter. 

Polarized lenses are designed to filter out horizontal light rays, which are commonly found on reflective surfaces like snow, sand and water, reducing glare and enhancing contrast to better protect eyes. They’re a stark contrast to non-polarized lenses, which lack this glare-reducing feature.

What makes them so good for outdoor activities?

Polarized sunglasses for sports and outdoor use have become a crucial part of athletes’ and adventurers’ gear. Let’s look at why.

Glare reduction

Whether you’re out at sea or taking a curve on a mountain road, polarized lenses help reduce glare so you can keep your eyes on the prize—safely and comfortably.

Reduced eye strain

Being outside, surrounded by bright sunlight, your eyes can get tired and begin to hurt from eye strain. Polarized lenses help reduce the tension and let you enjoy your time in the sun freely.

Clearer & enhanced vision

Polarized sunglasses can significantly improve your visual experience since their dimming effect sharpens your sight by filtering out excess light. 

UV protection

Many – but not all – sunglasses brands offer polarized lenses that block out UVA and UVB rays. Make sure to check the specifications of your glasses to ensure your eye health every time you step outside. 

DID YOU KNOW?

Glare can be more intense during winter as the sun sits at a lower angle, creating more pronounced reflections.

When to wear polarized sunglasses

After learning the benefits of polarized lenses, let’s take a look at the activities where they take the spotlight.

Daytime driving

When you’re driving during the day, the sun can bounce off the road and other cars, making it hard to see. 

Wearing polarized sunglasses for everyday wear helps to block the sun rays and provide a clearer view of the road, so you can drive more safely.

Water activities

For those who love fishing and boating, polarized lenses are a game-changer because they reduce the glare from the water’s surface, making it easier to see what’s below it. 

And if you’re lounging on the beach or playing volleyball, these glasses help cut out the glare from the sand and water, so you can enjoy the summer days even more.

difference between polarized and non-polarized lenses looking at water surface

Outdoor sports

Golfers often find that polarized sunglasses help them see the fairways better and spot golf balls better, especially if they land in the water. 

And if your outdoor activity of choice is running or biking, these sunglasses greatly reduce the glare from the roads, so you can keep your eyes on what’s ahead of you. This helps you stay safe and enjoy your sport, even when the sun is beaming down.

Snowy environments

White snow can create blinding glare which can be cut down by polarized lenses. However, skiers sometimes need that glare to recognize icy patches on the slopes.

If you’re going skiing, snowboarding or mountaineering, a mirror coating on the front surface of polarized sunglasses is a secure option to enhance your comfort and visibility.

man wearing polarized sunglasses while skiing and snowboarding

Understanding the setbacks of polarized sunglasses

Even though polarized sunglasses bring many benefits for outdoor enthusiasts, there are some drawbacks that need to be considered.

Reduced visibility on LCD (liquid crystal display) screens

Polarized sunglasses can affect visibility on digital screens which could pose a problem for motorcycle riders relying on dashboard displays or pilots needing clear instrument readings during flight.

Reduced depth perception

Polarized lenses block out certain types of light which can change the way our brain interprets the differences in light and shadows making it harder for some people to judge distances.

This can make it challenging for some people to accurately gauge how far away objects are, an essential skill in golfing and mountain biking. 

Unsuitable for nocturnal activities

Polarized lenses reduce visibility in low-light conditions, potentially making it harder to see obstacles while night running or night cycling.

In this case, non-polarized glasses or specialized sports glasses are better options to ensure clearer vision in the dark.

Make the most of the outdoors with polarized sunglasses

Whether you’re driving, participating in water and snow activities or simply enjoying a sunny day, polarized sunglasses remain a must-have for visual clarity and comfort while minimizing glare and – often – protecting from UV rays. 

If you have any questions about polarized lenses or any eyecare-related concerns, feel free to reach out to one of our certified opticians using the link provided at the top of the page.

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Summer Trend: Olympic Eyewear

The Olympic Games are a global stage not just for sports but also for style.

The widespread appeal and global visibility of the games attracts millions of viewers— and with all eyes trained on them it’s only natural for the Olympic athletes to have an established history of setting trends.

As the 2024 Olympics approach, sports and fashion enthusiasts alike have their sights on this year’s uniforms.

Eyewear in particular has always been a hot topic during the games, with high end designer sunglasses competing in their own race for the brand visibility medal.

2024 sunglasses styles for the Olympics

2024 Olympic eyewear will likely feature many of the new technologies seen in sporty sunglasses over the last four years. Expect to see lightweight, durable materials and lenses crafted for optimal UV protection and visibility.

Other important features will likely be impact resistance and anti-scratch coatings.

These will protect the lenses from the rough and tumble of the games, while the polarization filter protects the athlete’s eyes from the harsh glare of the outdoor sun. There really is a solution for everything!

Through the use of these technologies, the latest sporty eyewear models are streamlined for aerodynamic advantage and peak performance.

Their bold styles and vibrant colors mirror the lively spirits of the games and are loved by all, even outside the realm of sports. 

Best for running

runner wearing wraparound sunglasses

Traditionally, Olympic runners have opted for wraparound sunglasses. This is because they offer extensive coverage and firmly stay in place, regardless of vigorous movements.

The forecast for the 2024 games includes feather-light models that come with adaptive design elements like adjustable nose pads and temples.

We also expect to see photochromic lenses, a versatile technology that allows lenses to change color for flawless visibility from start to finish.

Best for cycling

cyclist on bike wearing shield glasses

Cyclists have always leaned towards sturdy, full-coverage sunglasses to protect against the elements. Polarization is also favored for its ability to minimize the glare from the road.

At these Olympics we expect to see cyclists sporting single lens shield glasses. Essential for racing safety and performance, these models not only offer a wider field of view than many of their alternatives, but look awesome while doing so!

This dynamic style also enhances ventilation and promotes airflow, which is critical to protect the eyes and prevent lenses from fogging at high speeds.

Best multipurpose

Multipurpose sporty sunglasses have always been popular. These designs tend to be extremely versatile models that cleverly combine the best aspects of specialized sports sunglasses with everyday eyewear.

We’re sure flexible frames and polarized lenses will be everywhere at this summer’s games, you need protection regardless of whether you’re playing in the games or watching them from under the sun.

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Eyewear that performs

Eyewear is more than just a tool for performance, but to perform you need eyewear that can keep up with you. Olympians know this very well and this summer they will make their statement, influencing trends in sporty sunglasses for years to come.

No matter the sport they’re designed for, we’re sure the upcoming Olympic eyewear will dazzle with its blend of innovation, style, and versatility. Keep your eyes open, this is going to be a great year for sports and fashion enthusiasts.

Brand Spotlight: Tom Ford

Brand Spotlight: Tom Ford

Since its inception, the Tom Ford brand has represented sophistication, elegance, and impeccable style. With a strong emphasis on its footwear, clothing, handbags, and accessories, the brand has achieved substantial recognition globally.

Come along with us today as we delve into the fascinating history of this renowned brand and discover the diverse range of eyewear it offers to its customers.

The history of the Tom Ford brand

The brand’s story begins with its founder, Tom Ford. Tom Ford’s journey into fashion began in his hometown of Texas. Growing up in the suburbs of Austin, Ford showed an early interest in hair and style, even advising his mother at the age of 6.

At 16, Ford relocated to New Mexico for college, but quickly dropped out to pursue his designer ambitions in New York.

After completing his education, Ford began his career as an intern at a prestigious luxury brand: Chloé.This allowed him to gain valuable experience before setting his sights on Milan, Italy.

Moving to Milan marked the start of Ford’s career and laid the foundation for his future brand. During this time, he served as creative director at Gucci, propelling him to even greater fame.

This experience inspired Tom Ford to launch his own brand in 2005. The Tom Ford label swiftly gained acclaim in the fashion industry with its cosmetics, eyewear, and extravagant retail spaces, quickly growing and solidifying its position as one of the most captivating luxury brands available.

Tom Ford

Tom Ford eyewear

After departing from Gucci, Ford’s extensive experience in clothing design prompted him to contemplate and ultimately decide that for his own brand, he would take a different approach by creating a collection of eyewear.

With this vision in mind, Tom Ford eyewear was born, and to this day, the collection continues to flourish.

Each pair of Tom Ford’s sunglasses and eyeglasses embodies classic elegance, creating an image worth taking time to admire. 

Now, let’s dive into what the brand offers its customers!

Tom Ford's range for women

Spotted on numerous celebrities, Tom Ford sunglasses and eyeglasses have been the go-to choice for the A-list crowd since the 21st century.

Each pair of glasses exudes refinement and sophistication, and with its diverse selection of frame shapes, the brand presents you with the opportunity to choose from an extensive collection.

Tom Ford eyeglasses and sunglasses for women

In addition, the Tom Ford range for women also provides exceptional durability and craftsmanship. This creates a timeless appeal to the glasses which helps you to elevate your style even further. 

So whether you’re feeling fearless with cat-eye glasses or opting for bold oversized rectangle frames, the options are limitless. Therefore, resisting the urge to snag a pair, or even two, is quite the challenge!

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Tom Ford’s range for men

Tom Ford is a classic option for eyewear for the modern gentleman.

Just like the women’s eyewear collection, Tom Ford offers a wide variety of frame shapes for men, ensuring there’s something for every style preference. 

The frame shapes can range from classic pilot frames to timeless square frames, and many more.

Tom Ford eyeglasses and sunglasses for men

The sleek lines and masculine appeal of pilot frames and square frames are perfect for adding a touch of understated elegance to any look.

As well as that, the luxurious patterns of tortoiseshell frames or classic black frames add depth and character to your eyewear collection.

Tom Ford's quality

Reflecting on the brand, it is safe to say that Tom Ford offers premium frames. 

When you buy a pair, you are paying for the finest materials and impeccable attention to detail – which is why they command a higher price compared to other brands. 

So, if you’re looking for quality and timeless elegance in your eyewear, Tom Ford might just be the perfect match for you.

What Does “Nearsighted” Mean?

Ask the Optician

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What Does "Nearsighted" Mean?

By Isabella Sara Novack
Reviewed by Maria Horan FBDO
Maria Horan FBDO

Reviewed by

Maria Horan FBDO
Maria holds a BSc Honours in Ophthalmic Dispensing and has over 17 years of optical experience.
"Nearsightedness" is a common term for myopia, a condition that causes blurry distance vision.
woman struggling to read phone screen putting on glasses

Commonly referred to as short-sightedness or nearsightedness, myopia is a common vision condition that causes blurry distance vision.

People with myopia can clearly see nearby objects like a book or a computer screen, but struggle with objects that are further away from them, like road signs or television screens . 

Though in more severe cases it can cause significant visual impairment, light nearsightedness is extremely common and easy to treat.

The American Optometric Association estimates that it affects almost 30 percent of Americans and in most cases, it can be solved with simple vision correction. 

What causes myopia?

The eye is a natural lens, similar to a camera. It enables us to see by focusing light rays on the retina, located at the back of your eye.

If you have myopia, your eye’s anatomy causes light rays to refract (or bend) incorrectly, focusing light not on your retina, but in front of the retina.

Usually, the rays fall short of the retina because the eyeball is a little too long, your cornea is too rounded, or a combination of the two. This makes your distance vision blurry, much like when settings of a camera are wrong.

But just as you can adjust a camera lens to get a clearer image, corrective lenses can focus light precisely on your retina, giving you perfect vision. 

infographic explaining eye anatomy in myopia patients
infographic explaining eye anatomy in myopia patients

Symptoms of myopia

Blurred vision when looking at far away objects sounds like an obvious sign, though when mild it can be mistaken for normal vision and go unnoticed.

That said, an eye doctor will be able to use an eye chart to make a myopia diagnosis even if you haven’t noticed any symptoms yet. 

Myopia symptoms may include:

  • Blurry vision when looking at distant objects.
  • The need to squint or partially close the eyelids to see clearly.
  • Headaches caused by eye strain and visual stress.
  • Difficulty seeing while driving a vehicle, especially in dim light.

Often detected during childhood, myopia is commonly diagnosed from the early school years through the teens.

When diagnosed in children, the accelerated eye growth during the teenage years often causes it to worsen, though there is usually little change between the ages of 20-40. 

A child with myopia may:

  • Persistently squint.
  • Need to sit closer to the television, movie screen or the front of the classroom.
  • Seem to be unaware of far away objects.
  • Blink excessively.
  • Rub their eyes frequently.
infographic showing myopia symptoms
infographic showing myopia symptoms

Risk factors for myopia

Though anyone can develop myopia, there are certain risk factors that make it more likely. These include genetics and family history, but also other things like lifestyle and environmental factors, general eye health and pre-existing conditions. 

Risk factors for nearsightedness can include:

  • Age. 
  • Diabetes or high blood pressure. 
  • Frequent visual stress. 
  • Family history.
  • Spending less time outdoors.
  • Too much screen time.
DID YOU KNOW?

Myopia is even more prevalent in Asia. Myopia rates for some countries can go up to 80% of the population. 

Different types of myopia

Myopia can be divided into mild nearsightedness, moderate nearsightedness and severe nearsightedness.

Eye doctors measure the severity of the condition in diopters, a unit of refractive power that essentially measures how effective a lens is at bending light. 

In practice, the diopters on a prescription tell you how severe the refractive error caused by myopia is and how many diopters are needed to correct nearsightedness.

High myopia

Severe nearsightedness (more than 6 diopters of myopia) is also called high myopia. Since this generally implies a more severe deformity of the eye shape or cornea, it’s important to follow your eye doctor’s advice to prevent complications.

Low myopia

Light nearsightedness (generally less than 3 diopters of myopia) is the informal term for low myopia. It’s instead referred to as mild myopia or moderate nearsightedness when there are 3 to 6 diopters of myopia. 

Though this requires less correction than high myopia, it’s important to remember to stay on top of it to prevent further loss of visual acuity. If not treated correctly, low myopia can progress into high myopia. 

Possible complications

In some cases, high myopia can transition into pathological myopia. Also known as degenerative myopia, this implies the presence of certain complications that can be more severe.

Complications seen in pathological myopia can include:

  • Cataracts. 
  • Glaucoma. 
  • Optic neuropathy. 
  • Neovascularization. 
  • Retinal detachment. 
  • Myopic macular degeneration (MMD).
  • Open angle glaucoma.

That said, it’s important to remember that the vast majority of cases of nearsightedness require nothing more than simple vision correction.

Nowadays, there are many treatment and prevention options available to reduce the risk of developing pathological myopia.

Testing for myopia

An eye doctor can test for myopia using a standard eye exam. This generally includes the use of an eye chart to test visual acuity and the use of a lighted retinoscope to measure how well your eyes focus light. 

Since it’s more likely to develop at an early age, it’s also common for pediatricians to check a child’s eyes at routine check-ups. That said, when possible it’s best to go to an eye doctor for a first comprehensive eye exam before the age of one. 

Early diagnosis is very beneficial to myopia management and can prevent progressive myopia from becoming too severe.

Remember, you may not notice you have low myopia. This is why, regardless of whether you think you’re developing myopia or not, it’s important to go to your optician for regular vision screenings.

optician performing eye exam on female patient

Treatment

Options to treat nearsightedness in children include glasses with corrective lenses and contact lenses. Adults (and in rare cases children) may also opt for refractive surgery. 

Eyeglasses

Eyeglasses are the most common myopia treatment option.

The diopter on a prescription indicates how strong the corrective lenses need to be, and depending on the severity of the condition an eye doctor may suggest wearing glasses all day long or only when performing certain activities.

Generally, single vision lenses are enough to correct myopia, though in people over 40 or with multiple prescriptions an optician may recommend progressive lenses

Contact lenses

An alternative to eyeglasses is to wear contact lenses instead. Much like eyeglasses, contact lenses for myopia improve distance vision by correcting the refractive error.

Eye surgery

There are many surgical options available to correct myopia.

Though they are generally only available for adults due to the eye growth that takes place in the childhood and teenage years, they are a good option for both people with mild and severe myopia.

An eye doctor will direct you to which refractive surgery best suits your needs based on the severity of the condition and the nature of the deformity causing it. Options include laser eye surgery and phakic intraocular lenses, amongst others.

If myopia has left you in a haze, our opticians are here to clear things up. Don’t hesitate to contact them for any eye related doubts, they’re here to help you see the bigger picture! 

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Mother’s Day Gift Guide

Mother’s Day is here and on this special occasion we’re preparing to show our love for the remarkable women who’ve shaped our lives. Finding the perfect gift to express our gratitude can be hard, but that’s what makes it all the more special!

To help you choose something as wonderful as she is, we’ve compiled a list of visionary gifts for visionary women. Look no further for gift ideas and gift eyewear to show her she means the world to you.

Best frames for classy moms

If your mom exudes elegance and sophistication, add a touch of class by gifting her Burberry frames. With their distinctive British heritage, these are perfect for moms who take time to appreciate the finer things in life. 

Discover a collection where style meets vision and complement her uniqueness with these classic looks, we’re sure she’ll love them as much as we do.

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Best frames for sporty moms

A mom on the move needs frames that can keep up, so see to her goals in style with a pair of glasses that capture her dynamic spirit. 

Oakley eyewear caters to those with eyes as active as their lifestyles, offering the clarity and protection she needs to live her adventures to the fullest. 

Show your appreciation with a celebration of her zest for life, she deserves eyewear designed for the win.

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Best frames for cool moms

If your mom is bad-ass, she needs frames just as bold as she is. Gift your fashion-forward mom trendsetting styles with Miu Miu’s collection, these frames are perfect for those who love to stand out.

Choose glasses that merge fashion and functionality with bold designs that scream “cool”. By helping her make a statement, you’ll show mom she deserves to be heard.

Best frames for chic moms

Check out these chic styles for moms with a flair for fashion. Celebrate her glamor with eyewear fit for elegance and express your gratitude in style. Prada glasses are the perfect accessory to complement her refined aesthetic.

Their modern shapes and luxurious materials are bound to be the perfect addition to her sophisticated wardrobe and we promise that no matter the pick, your chic mom will fall in love at first sight. 

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Best frames under $50

Celebrating your mom doesn’t require extravagance, you can show your love without spending a fortune. Let your gratitude shine through with the SBG collection, we’re here to prove that style doesn’t have to break the bank.

The value of a gift lies in its thoughtfulness, mom doesn’t need you to stretch your budget to feel appreciated for who she is.

Celebrate her unique style

Being a mother is notoriously hard. This year, get mom a great gift by choosing something thoughtful that she can wear proudly and shows how much she means to you.

Eyewear is more than a gift—it’s a wearable token of gratitude that celebrates her irreplaceable presence in your life. No matter what you decide, respecting mom’s essence is the perfect way to show her you appreciate her unique sense of self.

Mothers deserve the best, so let’s celebrate them in style!

Happy Mother’s Day to all the incredible moms out there, may your day be as bright as the love and warmth you bring to our lives.

 

 Brand Spotlight: Prada

Brand Spotlight: Prada

Prada, the famous Italian brand known for luxury, has been leading the fashion world since the early 1900s. What started as a small business, is now a world-renowned fashion house synonymous with high-end style.

Come with us as we take a closer look at Prada’s most famous eyewear designs

The history and legacy of Prada

Prada’s history can be traced back to 1913, when Mario Prada and his brother  Martino opened up their first leather goods shop – then known as Fratelli Prada – right in the middle of the prestigious Galleria Vittorio Emanuele II in Milan where they sold bags, trunks, and travel accessories.

Following the success of their shop, in 1919 the Italian monarchy took note of Prada’s exceptional quality, and designated it as an official supplier.

This endorsement significantly boosted the brand’s prestige and put Prada in the spotlight, also granting the brand the honor of featuring the House of Savoy coat of arms on its logo.

This chic addition not only elevated the brand’s status but also turned it into a hallmark of the Italian aristocratic upper-middle class.

prada image

After many years of running his successful business, Mario Prada wanted to retire and aimed to pass on the family business to his son as he believed that his daughter’s place was at home rather than in the workplace.

Ironically though, his son showed no interest in the brand so Prada was passed on to his daughter, Luisa Prada. 

Luisa Prada ran the businesses for almost two decades until her daughter Miuccia Prada joined, making the brand even more successful with her iconic bag designs.

This accidental turn of events allowed the business to grow even further and debut in a variety of products and accessories. 

Miuccia Prada revolutionized the entire business by firstly introducing various ready-to-wear clothing collections in the 1980s and then launching an accessory collection which, followed by Prada’s first eyewear collection, with the help of the De Rigo Group.

Since then, the brand has experienced consistent expansion, gaining widespread popularity among many celebrities and winning the hearts of many fashion lovers.

Now, let’s take a look at the most iconic eyewear designs from Prada that turn heads with every glance.

Iconic designs

From rectangle to square, cat eye, and pilot glasses, Prada offers a diverse range of styles that cater to every taste and personality. 

With each frame, they turn “Nada” into “Prada”, transforming ordinary glasses into something extraordinary.

Rectangle frames

rectangle glasses

Rectangular frames are known for their sleek and professional appearance, making them a popular choice for both everyday wear and formal occasions.

Prada provides a range of rectangular glasses in various styles and sizes, allowing wearers to indulge in the luxury and stylish allure that these frames offer.

This makes these Prada glasses a timeless accessory suitable for every season, solidifying their status as one of the most iconic designs.

Square frames

Prada is also known for its square frames, which are angular and provide more of a modern and sophisticated look.

Their sleek and bold design make them a staple accessory for fashion-forward individuals. 

Featuring a variety of lens colors, every pair of square frames stands out with its uniqueness while staying true to the brand’s aesthetic.

Cat-eye sunglasses

cat eye glasses

Prada’s cat eye sunglasses are recognized for their up swept outer edges which bring a touch of retro charm and feminine allure to any look. 

The sunglasses’ flattering shape, accentuates the cheekbones and adds a playful flair to the wearer’s style, making them an iconic pair.

Pilot sunglasses

pilot glasses

Prada pilot sunglasses offer not just timeless style, but also unparalleled comfort and durability.

Whether you’re seeking a bold statement piece or a refined everyday accessory, their teardrop-shaped lenses and thin metal frames offer a blend of vintage charm and contemporary style.  

 

Quality of Prada eyewear

Renowned for its exceptional quality and craftsmanship, Prada sets the standard for luxury in the fashion world.

Its hard-earned reputation stems from the premium materials used in their products and their skilled employees who use traditional craftsmanship techniques alongside innovative technology to create finely crafted pieces.

With its dedication to innovation, artistic vision, and high-end pieces, Prada continues to lead the industry, known for its iconic designs that transcend trends and shape the evolution of eyewear.

When Are Polarized Sunglasses Most Useful?

When Are Polarized Sunglasses Most Useful?

By Klaudia Pasternak
Reviewed by Maria Horan
Maria Horan

Reviewed by

Maria Horan
Holding a BSc Honours in Ophthalmic Dispensing awarded at Anglia Ruskin University, Maria has over 17 years of optical experience.
Unlock the power of polarized sunglasses and discover where to use them.
couple with sunglasses

You’ve most likely encountered the buzz surrounding polarized sunglasses, and maybe you’ve wondered how they’re different from standard sunglasses?  This article simplifies the concept of polarization, making it easier for you to understand its practicality. 

Polarization refers to the process of filtering light waves to selectively block all orientations of light. In simpler terms, it’s like putting a filter on light to reduce glare and improve visibility which is beneficial for a range of outdoor activities.

Understanding how polarized lenses work

Understanding polarized lenses starts with comprehending the basic idea that light behaves like an electromagnetic wave.

As light moves, its wave-like motion can be lined up either vertically or horizontally. Polarization involves the direction in which these  waves move compared to the path of the light.

Polarized lenses,  used in polarized sunglasses, work thanks to a special chemical coating that acts as a filter. This filter reduces glare by selectively blocking horizontal light waves that reflect off horizontal surfaces like water, roads, or car hoods.

how polarized lenses work
how polarized lenses work

When light scatters or reflects off these surfaces, it creates intense glare, causing eye strain and reducing visual comfort. By blocking this reflected light, polarized sunglasses enhance visual clarity and depth perception, allowing wearers to see natural colors and increased contrast.

Unlike non-polarized sunglasses, which merely darken the overall brightness, wearing polarized sunglasses offers several advantages, especially when exposed to harsh light conditions.

DID YOU KNOW?

Polarized sunglasses were originally developed in the 1930 by Edwin H.Land, the founder of the Polaroid Corporation.

He invented them as a solution to reduce glare for photographers, but they soon became popular as fashion accessories and for outdoor enthusiasts due to their practical benefits (Azzam 2011).

What are the benefits of polarized sunglasses?

The benefits of polarized sunglasses make them an invaluable accessory for anyone spending time outdoors. The benefits of polarized sunglasses are as follows.

Reduced glare

Polarized glasses reduce glare, allowing  you to focus on what you’re doing and enjoy your surroundings without having to squint.

Improved visual comfort

Wearing polarized lenses can also have a noticeable improvement in your overall visual experience as they have a dimming effect, giving you clearer vision.

Reduced eye strain

Polarized lenses greatly cut down on exposure to the glare and eye strain meaning your eyes feel less tired and sore. By shielding your eyes from these harsh elements, polarized sunglasses offer a more relaxed and comfortable viewing experience, allowing you to enjoy extended periods outdoors with ease and clarity.

advantages of polarized lenses

What are the downsides of polarized sunglasses?

While polarized sunglasses offer significant advantages, it’s important to consider their potential drawbacks as well. These could include:

Reduced visibility on LCD (liquid crystal display) screens

Polarized lenses greatly cut down on exposure to the glare and eye strain meaning your eyes feel less tired and sore.

By shielding your eyes from these harsh elements, polarized sunglasses offer a more relaxed and comfortable viewing experience, allowing you to enjoy extended periods outdoors with ease and clarity.

Reduced depth perception

Polarized lenses are great at blocking glare from horizontal surfaces, but they can make it harder for some people to judge distances.

Depth perception, which helps us understand how far away things are, depends on our brain picking up on tiny differences in light and shadows.

When polarized sunglasses block out certain types of light, it can change how our brain interprets these cues, making it a bit trickier to judge distances for some individuals.

When should you wear polarized sunglasses?

So now you may be wondering, when are polarized sunglasses most useful? Polarized sunglasses are an ideal choice for you in the following situations:

Daytime driving

When driving, the sun’s rays reflect off many surfaces,including roads and other vehicles.

Whenever you wear polarized sunglasses the specifically designed lenses block the bright light from entering your eyes, reducing eye glare and enhancing visibility for a safer driving experience.

Fishing

In water-related activities, polarized lenses have the ability to essentially reduce glare that is coming from multiple directions whether that is the water or sun.

This enhanced glare reduction not only improves visibility but also allows you to better spot obstacles and fish beneath the water’s surface, making your aquatic adventures safer and more enjoyable.

Snow sports

White snow can produce blinding glare, which polarized lenses handily eliminate. However, glare can actually be useful for skiers as it allows them to spot potentially dangerous icy patches on the slopes. 

For skiing purposes, incorporating a polarized lens with a mirror coating on the front surface is a better option as it can significantly enhance comfort while addressing those visibility concerns. 

Beach activities

Wearing polarized lenses is ideal if you are simply sunbathing or in the sun as they can make beach outings more comfortable by minimizing the glare from sand and water, allowing for uninterrupted enjoyment of the sun and surf.

Do polarized sunglasses offer UV protection?

difference between polarized lenses vs non polarized lenses

Sunglasses play an important role in protecting our eyes, and whether you wear polarized or non-polarized sunglasses, it is essential to know if they offer protection against harmful UV rays.

Prolonged exposure to UV rays can lead to irreversible consequences for your eyes, so having UV protection is essential when choosing your sunglasses.

Many – but not all — polarized sunglasses offer UVA and UVB protection. In order to take care of your vision in the best way possible, always check the specifications when purchasing a pair of sunglasses, polarized or otherwise.

Whether driving, fishing, participating in outdoor sports, or simply enjoying a day at the beach, polarized sunglasses offer enhanced visual clarity and comfort by reducing glare and – often –  providing UV protection.

Their versatility and effectiveness make them an invaluable accessory for anyone seeking to protect their eyes and optimize their vision in bright outdoor environments.

If you’ve got questions about polarized lenses, or anything related to eyecare and eyewear, you can speak to one of our certified opticians via the link at the top of the page.

References

Azzam, R. M. A. The intertwined history of polarimetry and ellipsometry. (2011) Thin Solid Films 519, no. 9, pp. 2584-2588.

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