Brand Spotlight: Gucci

Brand Spotlight: Gucci

By Claire Capuano

gucci glasses

Gucci, the renowned Italian luxury brand, stands as the epitome of elegance, innovation, and opulence in the fashion world. But for Gucci, it wasn’t always like this. 

After spending some time abroad, working in luxury hotels, Guccio Gucci, the founder of Gucci, became fascinated by the guests’ luxury luggage.

After returning to his home country, Italy, he took advantage of the country’s fine materials and talented craftsmen. 

In the 1920s, Guccio Gucci opened his own shop and began selling high quality leather bags to horsemen.

Inspired by his time abroad, he expanded and began producing luxury luggage items like those which first had inspired him. 

It was then, in 1921, that Gucci, the luxury brand now known worldwide, came to life.

Heritage and luxury

While the brand has evolved over the decades, Gucci’s rich heritage is deeply intertwined with its founder’s vision of luxury craftsmanship. 

Initially recognized for its fine leather goods, Gucci quickly became a symbol of sophistication and style, eventually expanding to include shoes, clothing, eyewear, and fragrances. 

Gucci’s first retail shop opened in Rome, on the famous Via Condotti. Milan and Florence quickly followed, and in 1953, Gucci opened its first store in New York City. 

As Gucci continued to grow, the brand’s influence spread to a high profile international clientele including Elizabeth Taylor, Grace Kelly, and Jackie Kennedy. 

In 1961, when Jackie Kennedy was spotted carrying a slouchy Gucci handbag, it was immediately renamed the ‘Jackie’. 

Throughout the years, Gucci received creative direction from greats like Tom Ford, Frida Giannini, Alessandro Michele, and most recently in 2023, Sabato De Sarno.

Through them, Gucci fuses rich history with contemporary flair.

gucci mens sunglasses

Quality and design

With a legacy spanning over a century, Gucci maintains the brand’s commitment to quality and attention to detail. 

Following the brand’s creative direction, Gucci eyewear embraces bold and eclectic designs that go beyond that of traditional eyewear. 

From oversized frames adorned with intricate embellishments to sleek pilot styles with unexpected details, each style reflects Gucci’s visionary approach to fashion. 

Each pair of Gucci glasses is meticulously crafted using premium materials, ensuring durability, comfort, and style.

Gucci offers a range of frames that blend Italian craftsmanship with contemporary design.

The styles feature iconic design elements that pay homage to the brand’s heritage while incorporating modern touches.

Each frame is a testament to Gucci’s distinctive aesthetic and timeless appeal.

gucci womens sunglasses

The most popular Gucci frames

Gucci’s eyewear collection offers a diverse selection of frames, each with its own unique style and appeal.

Whether seeking classic silhouettes, retro-inspired designs, or statement-making styles, wearers can find frames that complement their individual style and personality.

Frames featuring the iconic double-G logo are among Gucci’s most sought-after styles.

These frames often feature the logo prominently on the temples, adding a touch of luxury and sophistication to the design.

Cat-eye frames are another popular choice among Gucci eyewear enthusiasts.

These feminine and retro-inspired frames feature upswept corners that add a touch of vintage glamor to any outfit.

Square frames are a versatile choice that suits a wide range of face shapes.

Gucci offers square frames in various sizes and styles, from bold and chunky to sleek and sophisticated.

These frames feature the iconic Gucci namesake and brand colors for instant recognition. 

Oversized sunglasses have become a staple in Gucci’s eyewear collection.

These bold frames make a statement with their exaggerated shapes and eye-catching details.

With an array of different frame and lens colors, each pair is unique enough while maintaining the brand’s aesthetic. 

Gucci’s metal-framed sunglasses feature high-quality materials, impeccable craftsmanship, and iconic design elements that are synonymous with the brand.

These contemporary rectangular frames offer versatility and timeless appeal. Incorporating the discreet engraving on the frame and arms, they add a touch of luxury without being overly showy. 

Gucci: defining high fashion in eyewear

Gucci’s legacy of luxury, innovation, and cultural influence has solidified its status as one of the most iconic and prestigious fashion houses in the world.

With its commitment to creativity, design, and inclusivity, Gucci remains at the forefront of the industry, setting trends and shaping the future of eyewear. 

What Is Eye Yoga?

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What Is Eye Yoga?

By Emma Moletto
Reviewed by Beck Jinnette
Beck Jinnette

Reviewed by

Beck Jinnette
Beck has over 17 years of experience in eye care, holding her Certificate IV in Dispensing in Australia.
Eye yoga aims to mitigate eye strain and enhance focus through targeted exercises.
woman touching her forehead above her eyebrows

Please note: while eye yoga can be beneficial for alleviating eye strain and improving focus, there’s no scientific evidence that it can resolve or improve any vision conditions.

In today’s digital age, our eyes are under more strain than ever, leading to increased eye fatigue, dryness, and discomfort.

Eye yoga can be a valuable, holistic way to help mitigate these symptoms. While reading the article, try the exercises to learn how they work!

This type of yoga specifically targets the ocular muscles (the muscles around the eye). It consists of exercises designed to strengthen the eye muscles, improve focus, and promote relaxation.

Benefits of eye yoga

No scientific proof supports that eye yoga can help improve vision conditions like astigmatism, myopia, or presbyopia (Bianchi and Bellen 2020).

However, there is evidence that eye yoga might be helpful for improving your ability to focus and relieve eye strain.

A study conducted on a group of thirty-two undergraduate optometry students observed that ocular yoga exercises reduce eye fatigue symptoms by increasing the efficiency of the muscles around the eyes (Gupta and Aparna 2020).

Indeed, regularly engaging in eye yoga can lead to:

  • Reduced eye strain and fatigue, especially for those spending extended periods in front of screens.
  • Enhanced concentration and the ability to focus for longer periods.
  • Improved eye muscle strength, contributing to better control over eye movements.
  • Decreased dryness and irritation by promoting adequate eye lubrication.
  • Potential improvement in vision clarity by relieving tension in the eye muscles.
Benefits of eye yoga for eye health

Practice eye yoga exercises

Eye yoga involves performing different eye exercises, each targeting different aspects of eye health.

These exercises can be performed anywhere and anytime, making them a convenient option for those with busy lifestyles.

Why not give them a try as you read along?


Palming is a relaxing exercise designed to relieve eye stress and tension.

To practice palming, take a few deep breaths, rub your hands together until they feel warm, then gently cup your palms over your closed eyes, making sure not to apply pressure on your eyeballs.

The warmth and darkness help relax the eye muscles and the optic nerve, providing a soothing break for your eyes. Always make sure your hands are clean before starting this exercise.

Eye rolling

Eye rolling helps to strengthen the eye muscles and improve their flexibility by promoting mobility and circulation around the eyes.

To do this, sit or stand with your eyes open. Look up and slowly roll your eyes clockwise, making a full circle.

Repeat this movement 3-5 times, then perform the exercise in a counter-clockwise direction.

Eye yoga exercises

Focus shifting

Focus-shifting exercises enhance the ability to focus and refocus at different distances, improving overall eye function for near and distant viewing. 

Start by holding one arm straight out in front of you in a loose fist, with the thumb pointing up. Slowly bring the thumb closer to your nose until you can no longer keep it in focus. 

Then, slowly move it back to the starting position. Repeat this process several times to strengthen the focusing muscles of the eyes.

Blinking exercise

Blinking is a simple yet effective exercise for maintaining eye moisture and giving the eyes a much-needed break. 

We tend to blink less when working on screens, leading to dryness and irritation.

Intentionally blinking every 3-4 seconds for two minutes can help refresh the eyes, improve focus, and reduce eye strain.


Seven extraocular muscles around our eye control our eye and eyelid movements. By strengthening them with a few simple yogic eye exercises, we can help reduce eye strain and fatigue (Rizanti 2021).

More tips for healthy eyes

In addition to practicing eye yoga, consider incorporating these tips into your routine to support your eyes further:

  • Follow the 20-20-20 rule: every 20 minutes, take a 20-second break to look at something 20 feet away.
  • Ensure proper lighting while reading or working to avoid straining your eyes.
  • Adjust the brightness and contrast of your screens to comfortable levels.
  • Keep your eyes hydrated by drinking plenty of water and using artificial tears if prescribed by your eye doctor.
  • Regularly visit an eye care professional to monitor your eye health and vision changes.

If you have any doubts or questions about eye care and health, you can ask one of our expert in-house opticians.


Bianchi, Tommaso, and Raffaella Bellen. “Immediate effects of eye yogic exercises on morphoscopic visual acuity.” Yoga Mimamsa, vol. 52, no. 1, 2020, pp. 5–11

Gupta, Satish Kumar, and S Aparna. “Effect of yoga ocular exercises on Eye Fatigue.” International Journal of Yoga, vol. 13, no. 1, 2020, pp. 76–79

Rizanti, Ayunda Puteri. “Yoga ocular exercises to maintain eye health during work and distance learning in the New Normal Era.” Jurnal Berita Ilmu Keperawatan, vol. 14, no. 1, 23 Feb. 2021, pp. 1–9

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The History and Evolution of Progressive Lenses

Ask the Optician


The History and Evolution of Progressive Lenses

By Patrick Conroy
Reviewed by Maria Horan FBDO
Maria Horan FBDO

Reviewed by

Maria Horan FBDO
Maria holds a BSc Honours in Ophthalmic Dispensing and has over 17 years of optical experience.
Discover how the progressive lens came to be and how it’s been improved since its early days.
two lenses on a blue background

It’s not an exaggeration to say that ophthalmic lenses have changed the course of history, opening up a world of possibilities for the visually impaired, and giving them the chance to live much fuller lives.

Lens quality and technology have come a long way, and one significant advancement in this regard has been the development of progressive lenses (also known as multifocal or varifocal lenses).

As opposed to traditional lenses, progressive lenses contain three different prescriptions, with each one blending seamlessly into the next. They give the wearer clear vision at near, intermediate and far distances when they look through the appropriate part of the lens. 

Although there is an initial adjustment period when wearing progressive lenses, they have revolutionized the way individuals with presbyopia and other vision issues experience the world.

In this article, we will explore the history and evolution of progressive lens design, from their humble beginnings to their modern, high-tech incarnations.

Bifocal lenses: the first multifocal lenses

Before progressive lenses became a reality, people with presbyopia, a common age-related vision condition that impairs near vision, relied on bifocal lenses.

Bifocals, which were invented by Benjamin Franklin in the late 18th century, featured two distinct areas in the same lens, one for distance vision and the other for near vision.

However, the abrupt transition caused by the visible lines between these two zones was less than ideal, as it required wearers to adjust their gaze significantly when shifting from distant to near tasks.

bifocal lenses in black glasses frames
bifocal lenses in black glasses frames

The progressive lens market was valued at $29.9 billion in 2021, highlighting how popular they’ve become.

The creation of the first progressive lenses

Although already a big step forward from single vision lenses, the limitations of bifocals led to the development of progressive lenses, which offer a smoother transition between viewing areas. So when were progressive lenses invented?

The “invention” of progressive lenses is not exactly straightforward. In 1907, British optometrist Owen Aves proposed a progressive lens design and patented it.

"patent" text in a newspaper with a pair of glasses sitting on top
"patent" text in a newspaper with a pair of glasses sitting on top

Estelle Glancy patented another design for such lenses in 1924, and in 1955, Irving Rips produced a bifocal lens with a seamless transition. None of these went on to be commercially successful, so the legacy belongs to someone else.

French engineer Bernard Maitenaz generally gets the credit for the invention of the progressive lens. He patented a design in 1953, which was then produced by Societé des Lunetiers (now Essilor) in 1959.

It was called the Varilux and was the first progressive lens to be commercially successful, with further advances stemming from there.

Commercial production

The timing of Maitenaz’s progressive lenses played a part in their success. Any previous production efforts had been very labor intensive.

It wasn’t until the mid-20th century that advances in technology allowed for more efficient and cost-effective production of early progressive lenses. 

The introduction of computer-aided design (CAD) and precision machining in the 1970s greatly improved the manufacturing process.

This made progressive lenses more accessible to a broader range of individuals, fueling their popularity.

lens production machinery

Freeform technology in progressive lenses

From 1981 onwards, progressive lenses underwent a transformation thanks to the integration of freeform technology. This innovation allowed for custom-designed lenses tailored to the unique needs of each wearer.

Freeform technology utilizes computer algorithms to create progressive lens designs that consider the wearer’s prescription, frame measurements, and even their specific visual habits. The result is a highly personalized and optimized visual experience.

Before the advent of freeform technology, all progressive lenses were made from pre-produced moulds, which were semi-finished lenses. There was less room for customization as, essentially, manufacturers couldn’t start the lens-crafting process at step one. 

Nowadays, all major manufacturers use freeform technology to create progressive lenses – and single vision lenses – that can cater to the exact specifications of the wearer.

Modern progressive lenses

In the modern era, progressive lenses have reached their zenith, offering superior optics, comfort, and convenience.

Modern progressive lenses are crafted using state-of-the-art digital surfacing techniques that precisely control the curvature of the lens surface and its power distribution.

This ensures minimal distortion and a wider field of clear vision, addressing the limitations of earlier designs.

Additionally, advancements in materials have made progressive lenses thinner, lighter, and more aesthetically appealing. Many progressive lenses now come with coatings that reduce glare,  minimize reflections, and repel dirt and water.

A huge amount of progress has been made, but there is certainly more to come. With technology advancing at an exponential rate, there should be plenty of innovation ahead in the field of progressive lenses and prescription lenses in general. 

If you’re curious to learn more about progressive lenses or improve your optical knowledge, head over to our Optical Center for more informative articles. 

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Are Progressive Lenses Right for You?

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